Showing posts with label Marketing Research Chapter 16. Show all posts
Showing posts with label Marketing Research Chapter 16. Show all posts

A researcher wants to show the number of brands of e-readers sold (e.g., Kindle, Nook, etc.) by year for a three-year period. Which type of chart is best to communicate this information?

A researcher wants to show the number of brands of e-readers sold (e.g., Kindle, Nook, etc.) by year for a three-year period. Which type of chart is best to communicate this information?



a.pie chart
b.line chart
c.simple bar chart
d.multiple-bar chart


Answer: D: Multiple-bar chart

Jan has several very detailed and complex charts of results from a six-month research study. She created them mainly for justification of some of the recommendations she plans on making to the client, but they are not necessary for understanding the research project's results, in general. Where should Jan place these charts in the research report?

Jan has several very detailed and complex charts of results from a six-month research study. She created them mainly for justification of some of the recommendations she plans on making to the client, but they are not necessary for understanding the research project's results, in general. Where should Jan place these charts in the research report?



a.executive summary
b.body
c.appendix
d.methodology section


Answer: C: Appendix

A researcher is writing a letter to include after the title page of a research report. The purpose of this letter is to release or deliver the report to the client rather than provide detailed information of the research findings. This letter is called the _____.

A researcher is writing a letter to include after the title page of a research report. The purpose of this letter is to release or deliver the report to the client rather than provide detailed information of the research findings. This letter is called the _____.



a.letter of authorization
b.letter of transmittal
c.introductory letter
d.formality letter


Answer: B: Letter of transmittal