When can you post about politics on social media?
Answer: NEVER
When can you post about politics on social media?
What type of music should be played in the leasing office?
What type of music should be played in the leasing office?
Answer: Upbeat, popular, and with or without lyrics
Why isn't my property number advertised?
Why isn't my property number advertised?
Answer: Because tracking numbers allow us to track each lead to your property
How often should you be submitting an internet audit?
How often should you be submitting an internet audit?
Answer: Once a month
Where do you order maintenance uniforms from?
Where do you order maintenance uniforms from?
Answer: ICO
Where can you access property photos and branded material for your property?
Where can you access property photos and branded material for your property?
Answer: T drive
What desktop tool can be used for scheduling social media posts?
What desktop tool can be used for scheduling social media posts?
Answer: G5 Rep & Social
What tool can be used for creating graphics, flyers, and Instagram posts?
What tool can be used for creating graphics, flyers, and Instagram posts?
Answer: Canva
What is the one monthly event every property should be participating in?
What is the one monthly event every property should be participating in?
Answer: Birthday celebrations
What should be left inside of every home after each maintenance visit?
What should be left inside of every home after each maintenance visit?
Answer: Maintenance card & mint
What vendor provides us with move in gifts?
What vendor provides us with move in gifts?
Answer: Can You Imagine
What refreshments should be in the leasing office at all times?
What refreshments should be in the leasing office at all times?
Answer: Cookies and water
What is the first thing you should do when someone walks into the leasing office?
What is the first thing you should do when someone walks into the leasing office?
Answer: Stand and greet
What is the name of the scent being used in your leasing office?
What is the name of the scent being used in your leasing office?
Answer: Tranquil Waters
What is the name of Madison's cat?
What is the name of Madison's cat?
Answer: Beans
What is the name of Erica's dog?
What is the name of Erica's dog?
Answer: Lincoln
How many times is your community shopped per year?
How many times is your community shopped per year?
Answer: 4
What is the passing score for a shop?
What is the passing score for a shop?
Answer: 85%
How many unclaimed leads should there be in iLoveLeasing at the end of the day?
How many unclaimed leads should there be in iLoveLeasing at the end of the day?
Answer: ZERO
Who is your website provider?
Who is your website provider?
Answer: G5
How many times should you be posting on social media weekly?
How many times should you be posting on social media weekly?
Answer: 2-3 times
Which of the following segmentation bases is most consistent with the tenets of the marketing concept? In other words, if you are a strong advocate of the marketing concept, which of the following segmentation bases will be most consistent with your "philosophy of doing business?"
Which of the following segmentation bases is most consistent with the tenets of the marketing concept? In other words, if you are a strong advocate of the marketing concept, which of the following segmentation bases will be most consistent with your "philosophy of doing business?"
Answer: Benfits
"Market positioning" as a component of the marketing management process involves:
"Market positioning" as a component of the marketing management process involves:
Answer: Creating the desired image for the brand in the minds of the firm's customers
Which of the following segmentation bases best illustrates how market segments were created in the toothpaste and snack food studies presented in class?
Which of the following segmentation bases best illustrates how market segments were created in the toothpaste and snack food studies presented in class?
Answer: Benefits
The step(s) in the market segmentation process in which marketers employ a wide range of demographic traits, mediagraphics, psychographics, and attitudes typically is (are)(select all that apply):
The step(s) in the market segmentation process in which marketers employ a wide range of demographic traits, mediagraphics, psychographics, and attitudes typically is (are)(select all that apply):
Answer: Profiling market segments, Creating market segments
(T/F) Mass marketing (as contrasted with market segmentation) is more likely to be a viable strategy when the firm anticipates that scale economies will lead to cost reductions and lower prices for customers.
(T/F) Mass marketing (as contrasted with market segmentation) is more likely to be a viable strategy when the firm anticipates that scale economies will lead to cost reductions and lower prices for customers.
Answer: True
From a customer-oriented perspective, the ideal basis for segmenting a market is with:
From a customer-oriented perspective, the ideal basis for segmenting a market is with:
Answer: Customer's desired benefits or needs.
Mass marketing (as contrasted with market segmentation) is most likely to be a viable strategy when:
Mass marketing (as contrasted with market segmentation) is most likely to be a viable strategy when:
Answer: The product is in the introductory stage of the life cycle. Few competitors exist, the product is rather undifferentiated, and consumers' wants & needs are rather basic or simple with respect to the product in question.
Suppose a chain of hair salons which targets children decides to locate its stores only in the suburbs. This would be an example of the use of a _________ segmentation base.
Suppose a chain of hair salons which targets children decides to locate its stores only in the suburbs. This would be an example of the use of a _________ segmentation base.
Answer: Geographic
Because data are easily collected, readily available in secondary sources, and often are highly correlated with consumer wants and needs, __________________ is the most commonly employed segmentation base used in marketing applications.
Because data are easily collected, readily available in secondary sources, and often are highly correlated with consumer wants and needs, __________________ is the most commonly employed segmentation base used in marketing applications.
Answer: Demographic
Sometimes it is necessary to change a brand's personality as markets or other environmental conditions change. Changing the brand's personality is called:
Sometimes it is necessary to change a brand's personality as markets or other environmental conditions change. Changing the brand's personality is called:
Answer: Repositioning
Firms choosing to employ the positioning strategy "positioning toward own brand" can do so because:
Firms choosing to employ the positioning strategy "positioning toward own brand" can do so because:
Answer: Have access to extensive advertising resources needed for effective positioning campaigns.
As discussed in class, Pepsi's failed "Pepsi AM" introduction some years ago employed what type of positioning strategy?
As discussed in class, Pepsi's failed "Pepsi AM" introduction some years ago employed what type of positioning strategy?
Answer: Usage Occasion
Firm's wishing to exploit a 'niche' often prefer which type of competitive positioning strategy?
Firm's wishing to exploit a 'niche' often prefer which type of competitive positioning strategy?
Answer: very different than other brans i.e. positioned far away from other brands to avoid confusion
The Wendy's 'where's the beef' campaign was an effective use of a humor appeal to cement the brand's position in the minds of consumers. The competitive positioning strategy employed was ________
The Wendy's 'where's the beef' campaign was an effective use of a humor appeal to cement the brand's position in the minds of consumers. The competitive positioning strategy employed was ________
Answer: Like (similar to), but better than.
(T/F) In general, the selection of a segmentation base (or bases) will tend to determine, at least in part, the firm's positioning strategy.
(T/F) In general, the selection of a segmentation base (or bases) will tend to determine, at least in part, the firm's positioning strategy.
Answer: True
"AIO" items are employed in surveys to assess consumers' _______________ profiles.
"AIO" items are employed in surveys to assess consumers' _______________ profiles.
Answer: Lifestyle
The 80-20 principle is most closely associated with the ______ method of segmenting markets.
The 80-20 principle is most closely associated with the ______ method of segmenting markets.
Answer: Usage rate
The three steps on the market segmentation process include identifying segmentation bases, creating market segments, and ________________ .
The three steps on the market segmentation process include identifying segmentation bases, creating market segments, and ________________ .
Answer: Profiling those segments
Since California has legislated that the state's drivers must begin using alternative fuel vehicles, Ford Motor Company has introduced just for that state a full-size truck that runs on natural gas. This is an example of ________________ segmentation.
Since California has legislated that the state's drivers must begin using alternative fuel vehicles, Ford Motor Company has introduced just for that state a full-size truck that runs on natural gas. This is an example of ________________ segmentation.
Answer: Geographic
The French prefer to buy top-loading clothes washers. The rest of Europe uses front-loaders. In developing its strategy for marketing to these nations, Whirlpool had to use ____________ segmentation to make sure that its washers suited the tastes of the consumers in each of the European countries.
The French prefer to buy top-loading clothes washers. The rest of Europe uses front-loaders. In developing its strategy for marketing to these nations, Whirlpool had to use ____________ segmentation to make sure that its washers suited the tastes of the consumers in each of the European countries.
Answer: Geographic
Samantha is the marketing manager for a large consumer goods firm. Based on the results of a survey-based market segmentation study, Samantha has decided to segment the firm's market into 'usage rate' or 'consumption rate' segments. The results of the study identified a sizable 'heavy half' that Samantha decided to target because she has always assumed that the most profit potential exists with this segment. Samantha may be guilty of committing __________________ .
Samantha is the marketing manager for a large consumer goods firm. Based on the results of a survey-based market segmentation study, Samantha has decided to segment the firm's market into 'usage rate' or 'consumption rate' segments. The results of the study identified a sizable 'heavy half' that Samantha decided to target because she has always assumed that the most profit potential exists with this segment. Samantha may be guilty of committing __________________ .
Answer: The majority facility
A new bottled juice container that fits neatly in the refrigerator door would be considered to have which kind of benefit added by packaging and labels?
A new bottled juice container that fits neatly in the refrigerator door would be considered to have which kind of benefit added by packaging and labels?
Answer: functional
The component of the product package that provides the information consumers need to make their purchase decisions and for proper consumption of the product is known as the ______.
The component of the product package that provides the information consumers need to make their purchase decisions and for proper consumption of the product is known as the ______.
Answer: label
An example of a company connecting with customers to add value in its package redesign strategy is ______.
An example of a company connecting with customers to add value in its package redesign strategy is ______.
Answer: creating a resealable package in response to consumer habits
Storage and protection of the product are considered which kind of benefits added by packaging and labels?
Storage and protection of the product are considered which kind of benefits added by packaging and labels?
Answer: functional
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