Cross-Cultural Marketing
Showing posts with label Cross-Cultural Marketing. Show all posts
Showing posts with label Cross-Cultural Marketing. Show all posts

Unilever is highly successful in marketing its laundry products outside of the United States. Which factors do they use to adapt within and across countries where they do business?

Unilever is highly successful in marketing its laundry products outside of the United States. Which factors do they use to adapt within and across countries where they do business?



A. cultural homogeneity


B. ethical implications


C. affordability


D. infrastructure


E. all of the above


Answer: -all of the above

Which one of these factors is NOT true regarding glocalization?

Which one of these factors is NOT true regarding glocalization?



A. Standardized marketing can offer a cost savings.


B. Uniformity is always possible.


C. Values and demographics require adapting to cultural differences.


D. An ad that appeals to some countries might be inappropriate in others.


E. All of these factors are true.


Answer: -uniformity is always possible

Which of the following is a key consideration for each geographic market that a firm is contemplating?

Which of the following is a key consideration for each geographic market that a firm is contemplating?



A. Is the geographic area homogenous or heterogeneous with respect to culture?


B. What needs can this product or a version of it fill in this culture?


C. What are the distribution, political, and legal structures for the product?


D. In what ways can we communicate about the product?


E. All of the above are key considerations.


Answer: -all of the above

Which of the following is FALSE regarding trends in the global youth market?

Which of the following is FALSE regarding trends in the global youth market?



A. Technology is mainstream and not restricted to developed countries.


B. U.S. brands are currently the leaders among global teens.


C. U.S. teens no longer lead the way in global trends.


D. Both A and B are false.


E. Both B and C are false.


Answer: US brands are currently the leaders among global teens

Dale has to write a research report about Poland in his International Marketing class. One aspect he must learn about the country is its size, structure, and distribution. What does this represent?

Dale has to write a research report about Poland in his International Marketing class. One aspect he must learn about the country is its size, structure, and distribution. What does this represent?



A. psychographics


B. geography


C. demographics


D. economics


E. lifestyles


Answer: demographics

Charmaine is a member of a Junior Miss organization that teaches young women how to behave in various social situations. She is learning manners, how to carry herself, and appropriate attire for specific situations. Charmaine is learning _____.

Charmaine is a member of a Junior Miss organization that teaches young women how to behave in various social situations. She is learning manners, how to carry herself, and appropriate attire for specific situations. Charmaine is learning _____.



A. culture


B. time symbolism


C. symbolism


D. etiquette


E. verbal language


Answer: etiquette

In Japan, the exchange of meishi is the most basic of social rituals in a nation where social ritual matters very much. The act of exchanging meishi is weighted with meaning. Once the social minuet is completed, the two know where they stand in relation to each other and their respective statures within the hierarchy of corporate or government bureaucracy. What is "meishi"?

In Japan, the exchange of meishi is the most basic of social rituals in a nation where social ritual matters very much. The act of exchanging meishi is weighted with meaning. Once the social minuet is completed, the two know where they stand in relation to each other and their respective statures within the hierarchy of corporate or government bureaucracy. What is "meishi"?



A. shaking hands


B. exchange of business cards


C. introductions by a third party


D. formal invitation


E. bows


Answer: exchange of business cards

Jose is from Brazil and is currently enrolled in an MBA program at a U.S. university. He routinely comes to class 30-60 minutes late and does not turn in assignments by the deadline. One of his professors pulled him aside and asked him why he's always late for class and turns his work in late. Jose was surprised that his professor was bothered by this as this behavior is entirely acceptable in Brazil. In fact, it's expected. Which of the following best describes Jose's time perspective?

Jose is from Brazil and is currently enrolled in an MBA program at a U.S. university. He routinely comes to class 30-60 minutes late and does not turn in assignments by the deadline. One of his professors pulled him aside and asked him why he's always late for class and turns his work in late. Jose was surprised that his professor was bothered by this as this behavior is entirely acceptable in Brazil. In fact, it's expected. Which of the following best describes Jose's time perspective?



A. spontaneous


B. parallel


C. monochronic


D. polychronic


E. variable


Answer: polychronic

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