Mark is currently conducting research studies for Enterprise and Avis, two national rental car companies. In fact, Mark has conducted studies for two other rental car companies in the past five years. Mark's actions represent a potential _____.

Mark is currently conducting research studies for Enterprise and Avis, two national rental car companies. In fact, Mark has conducted studies for two other rental car companies in the past five years. Mark's actions represent a potential _____.

a.illegal situation
b.advocacy situation
c.push poll
d.conflict of interest


Answer: D: Conflict of interest

A(n) _____ occurs when one researcher works for two competing companies.

A(n) _____ occurs when one researcher works for two competing companies.

a.breech of confidentiality
b.ethical violation
c.conflict of interest
d.legal conflict


Answer: C: Conflict of interest

When a political candidate has staff workers phone registered voters of another party to ask a leading and negative question about his opposing candidate, this is a form of _____.

When a political candidate has staff workers phone registered voters of another party to ask a leading and negative question about his opposing candidate, this is a form of _____.

a.a push poll
b.advocacy research
c.a research supplier
d.a cross-functional team


Answer: A: A push poll

When a marketing manager conducts a test market but has already decided to ignore the results if they do not support a national launch of the product, this is an example of _____.

When a marketing manager conducts a test market but has already decided to ignore the results if they do not support a national launch of the product, this is an example of _____.

a.a pseudo-research study
b.a pretest
c.a forecast analysis
d.informed consent


Answer: A: Pseudo-reaearch study

Which of the following is conducted not to gather information for marketing decisions but to bolster a point of view or satisfy other needs?

Which of the following is conducted not to gather information for marketing decisions but to bolster a point of view or satisfy other needs?

a.pretest
b.pseudo-research
c.shilling
d.stealth research


Answer: B: Pseudo-research

A research firm has been hired by an attorney to undertake research that will support his client's defense in a legal dispute regarding whether or not the company can sell essentially the same product to different markets under a different name and charge higher prices in some markets. What type of research is the firm being asked to conduct?

A research firm has been hired by an attorney to undertake research that will support his client's defense in a legal dispute regarding whether or not the company can sell essentially the same product to different markets under a different name and charge higher prices in some markets. What type of research is the firm being asked to conduct?

a.
push poll
b.
advocacy research
c.
confidentiality research
d.
deceptive research


Answer: B:Advocacy research

Another term for the sponsoring client in research studies is the _____.

Another term for the sponsoring client in research studies is the _____.

a.researcher
b.user
c.subject
d.respondent


Answer: B: Researcher

Most universities require researchers to submit research proposals to a committee that carefully reviews them to make sure no harm can come to any research participant. What is this committee called?

Most universities require researchers to submit research proposals to a committee that carefully reviews them to make sure no harm can come to any research participant. What is this committee called?

a.human subjects review committee
b.experimental design review committee
c.ethical research review committee
d.confidentiality review committee


Answer: A: Human subjects review committee

All of the following are questions used to determine whether the experimental procedures treat a research participant unethically EXCEPT _____.

All of the following are questions used to determine whether the experimental procedures treat a research participant unethically EXCEPT _____.

a.Is the research subject subjected to substantial or psychological trauma?
b.Can the research subject be easily returned to his or her initial state?
c.Has the research subject provided consent to participate in an experiment?
d.Is the research participant informed of the purpose of the experiment prior to participating?


Answer: D: Is the research participant informed of the purpose of the experiment prior to participating

Researchers hired to go into airport flight lounges posing as members of the airline's frequent flyer program to see how well customers are treated are called _____.

Researchers hired to go into airport flight lounges posing as members of the airline's frequent flyer program to see how well customers are treated are called _____.

a.mystery shoppers
b.undercover agents
c.placebo shoppers
d.stealth shoppers


Answer: A: Mystery shoppers

The session in which research subjects are fully informed and provided a chance to ask any question that they may have about the experiment is called a _____.

The session in which research subjects are fully informed and provided a chance to ask any question that they may have about the experiment is called a _____.

a.wrap-up session
b.post-hoc session
c.debriefing session
d.placebo session


Answer: C: Debriefing session

Janice is participating in an experimental study of an herbal supplement that is supposed to give users more energy. Since starting the experiment, she has noticed that she has more energy, but in reality, she is just receiving a "blank" pill that does not contain the herbal supplement. What effect is Janice demonstrating?

Janice is participating in an experimental study of an herbal supplement that is supposed to give users more energy. Since starting the experiment, she has noticed that she has more energy, but in reality, she is just receiving a "blank" pill that does not contain the herbal supplement. What effect is Janice demonstrating?

a.false negative
b.type I error
c.type II error
d.placebo


Answer: D: Placebo

One right a research participant has is that information involved in the research will not be shared with others, which is known as _____.

One right a research participant has is that information involved in the research will not be shared with others, which is known as _____.

a.consent
b.active research
c.passive research
d.confidentiality


Answer: D: Confidentiality

Which of the following is a type of software that is placed on users' computers without consent or knowledge while using the Internet?

Which of the following is a type of software that is placed on users' computers without consent or knowledge while using the Internet?

a.pop-ups
b.spyware
c.stealth file
d.COPPA


Answer: B: Spyware

Which of the following is generally considered to be a public place in which unobtrusive observation is not a serious invasion of privacy?

Which of the following is generally considered to be a public place in which unobtrusive observation is not a serious invasion of privacy?

a.an airport check-in counter at Logan Airport in Boston
b.the St. Louis Art Museum
c.a Radio Shack retail store
d.all of these choices


Answer: D: All of these choices

Which of the following behaviors result in implicit consent in passive research?

Which of the following behaviors result in implicit consent in passive research?

a.a person taking a shower
b.a person shopping in a store
c.a person talking to her doctor
d.a person trying on clothes in a store dressing room


Answer: B: A person shopping in a store

Before participating in a research study, John was provided with information regarding the purpose of the study and was asked to sign a form agreeing to participate in the study. John has given _____ to participate in the study.

Before participating in a research study, John was provided with information regarding the purpose of the study and was asked to sign a form agreeing to participate in the study. John has given _____ to participate in the study.

a.implicit consent
b.informed consent
c.ideal consent
d.voluntary consent


Answer: B: Informed consent

Which term reflects the degree to which one bases one's morality on moral standards

Which term reflects the degree to which one bases one's morality on moral standards

a.relativism
b.idealism
c.absolutism
d.conformism


Answer: B: Idealism

Claire believes she is a moral person, but she does believe that it is acceptable to tell a lie in certain situations. Which of the following term best reflects Claire's beliefs?

Claire believes she is a moral person, but she does believe that it is acceptable to tell a lie in certain situations. Which of the following term best reflects Claire's beliefs?

a.relativism
b.idealism
c.situationalism
d.conformism


Answer: A: Relativism

Principles reflecting one's beliefs about what is ethical and unethical are called _____.

Principles reflecting one's beliefs about what is ethical and unethical are called _____.

a.guiding principles
b.ethical imperatives
c.functional standards
d.moral standards


Answer: D: Moral Standards