Showing posts with label Marketing Organization. Show all posts
Showing posts with label Marketing Organization. Show all posts

Which of the following is true about controls?

Which of the following is true about controls?



a.
The content of long-range plans is more qualitative and judgmental in nature than that of budgets.
b.
Bureaucratic controls are less formal than other controls and are the result of shared beliefs and expectations among the members of an organization.
c.
The choice of bureaucratic controls rather than cultural controls can be justified if the company enjoys a low turnover rate.
d.
Cultural controls consist of a limited and explicit set of regulations and rules that outline desired levels of performance.


Answer: A

Which of the following is a "black hole" situation?

Which of the following is a "black hole" situation?



a.
A situation in which international direct investors are accused of draining resources from their host countries
b.
An organization with tight controls and whose strategic decision making is concentrated at headquarters
c.
A situation in international marketing when the market has been read incorrectly
d.
A situation where the government of a country permits all the activities of a foreign company in that country


Answer: B

Which of the following is true about the role of country organizations?

Which of the following is true about the role of country organizations?



a.
The role of strategic leader can be played by a highly competent national subsidiary located in a minor, less relevant market.
b.
Implementers provide the opportunity to capture economies of scale and scope that are the basis of a global strategy.
c.
International marketers prefer to be in black hole situations.
d.
A contributor is a country organization with ordinary competencies similar to the other country organizations.


Answer: B

TechPro Inc., a leading laptop manufacturing company, manufactures all of its products at its branch in San Diego. It has other branches located in India, China, and Singapore where corporate commitment to market development is lower. TechPro configures the laptops before selling them to customers in these regions. Which of the following roles do the country organizations in these regions play?

TechPro Inc., a leading laptop manufacturing company, manufactures all of its products at its branch in San Diego. It has other branches located in India, China, and Singapore where corporate commitment to market development is lower. TechPro configures the laptops before selling them to customers in these regions. Which of the following roles do the country organizations in these regions play?



a.
Implementers
b.
Contributors
c.
Strategic leaders
d.
Dodgers


Answer: A

CruzAuto Inc., a leading American automobile manufacturer, has a joint venture with an Italian automobile firm to manufacture automobiles which are designed specifically for the Italian market. The Italian management team therefore plays the role of a(n) _____ in CruzAuto's global planning.

CruzAuto Inc., a leading American automobile manufacturer, has a joint venture with an Italian automobile firm to manufacture automobiles which are designed specifically for the Italian market. The Italian management team therefore plays the role of a(n) _____ in CruzAuto's global planning.



a.
implementer
b.
strategic leader
c.
contributor
d.
dodger


Answer: B

Which of the following is true of intranets?

Which of the following is true of intranets?



a.
It enhances knowledge capital, which can be constantly updated and upgraded.
b.
There is a time lag between an idea and the information needed to assess and implement it
c.
It provides teamwork-enabling online communication at high costs.
d.
It is low on technological feasibility which allows managers to make to-the-minute decisions anywhere in the world.


Answer: A

Which of the following statements is true about promoting global internal cooperation?

Which of the following statements is true about promoting global internal cooperation?



a.
Global business entities believe that wherever the individual participants may be, relying solely on technology brings about the desired results.
b.
Global business entities require that intellectual capital be kept confidential within the organization.
c.
To promote internal cooperation in the case of a new program, final direction comes from local-country managers who also develop the global strategy.
d.
A method to promote internal cooperation for global strategy implementation is the use of international teams or councils.


Answer: D

Which of the following is true about centers of excellence?

Which of the following is true about centers of excellence?



a.
Charismatic centers of excellence aim to build through an expert a capability in the firm that has been lacking.
b.
Focused centers of excellence consider all areas of expertise and give equal importance to each one of them.
c.
In virtual centers of excellence, the core individuals live and work near the firm, and avoid all forms of electronic means to communicate.
d.
In virtual centers of excellence, all forms of knowledge are kept confidential within the firm.


Answer: A

Companies that have adopted the glocalization approach incorporate all of the following dimensions EXCEPT:

Companies that have adopted the glocalization approach incorporate all of the following dimensions EXCEPT:



a.
the development and communication of a clear corporate vision.
b.
the effective management of human resource tools to broaden individual perspectives.
c.
the integration of individual thinking and activities into the broad corporate agenda.
d.
the policy of reinventing solutions that have already been discovered.


Answer: D

The organizational structure and locus of decision making in multinational corporations are determined by a number of factors. Which of the following is NOT one of those factors?

The organizational structure and locus of decision making in multinational corporations are determined by a number of factors. Which of the following is NOT one of those factors?



a.
The degree of involvement in international operations
b.
The demographic characteristics of customers in each region
c.
The business in which the firm is engaged
d.
The human resource capability of the firm


Answer: B