Which type of subculture arises as a result of climatic conditions, the natural environment and resources, the characteristics of the various immigrant groups that have settled there, and significant social and political events?

A. ethnic

B. regional

C. religious

D. generational

E. transient

Answer: regional

America is basically a _____. That is, the educational system, government, and political process are not controlled by a religious group, and most people's daily behaviors are not guided by strict religious guidelines.

A. Godless society

B. secular society

C. religious society

D. non-Christian society

E. regional society

Answer: secular society

The different religions in America prescribing differing values and behaviors are known as religious _____.

A. subcultures

B. sects

C. segments

D. societies

E. pacts

Answer: subcultures

Much of the American value system and the resultant political and social institutions are derived from the _____ beliefs of the early settlers.

A. Judaic

B. Islamic

C. Confucian

D. Christian

E. Buddhist

Answer: Christian

Which of the following groups is characterized by a strong belief in the literal truth of the Bible, a very strong commitment to their religious beliefs, having had a "born-again" experience, and encouraging others to believe in Jesus Christ?

A. Buddhists

B. Confucianists

C. Born-again Christians

D. Islamists

E. Jewish

Answer: born again christians

Which of the following is NOT a country from which Arab Americans come?

A. Morocco

B. Algeria

C. Egypt

D. Saudi Arabia

E. Israel

Answer: Israel

What percentage of Arab Americans are U.S. citizens?

A. less than 20 percent

B. 25 percent

C. 40 percent

D. 75 percent

E. more than 80 percent

Answer: 80%

Amal immigrated from Jordan and has become a U.S. citizen. To which ethnic subculture does Amal belong?

A. Hispanic

B. Asian American

C. Asian-Indian American

D. Arab American

E. Native American

Answer: arab american

Which of the following is the largest Native American tribe?

A. Cherokee

B. Navajo

C. Sioux

D. Chippewa

E. Choctaw

Answer: A

Huata is a Native American from the largest tribe in the United States. Which tribe does she come from?

A. Cherokee

B. Navajo

C. Sioux

D. Chippewa

E. Choctaw

Answer: Cherokee is the largest Native American tribe

While Asian-Indian Americans are diverse in many ways, they do share a number of important cultural traits. Which of the following is NOT one of these shared traits?

A. They place a great value on education, particularly their children's education.

B. They are concerned with financial security and save at a rate much higher than the average American.

C. Husbands and wives tend to share an equal role in family decisions.

D. They do not have a "throw-away" mentality; they shop for value and look for quality and durability.

E. All of the above are shared traits

Answer: -Husbands and wives tend to share an equal role in family decisions.

The U.S. Census reports Native Americans by _____.

A. one tribe only

B. one tribe only or in combination with another tribe

C. one tribe only or in combination with another tribe plus in combination with any other race

D. A and B only

E. A, B, and C

Answer: a,b,c

Which of the following is an important means of reaching virtually all of the native-language speakers of any nationality nationwide?

A. broadcast television

B. direct broadcast satellite (DBS)

C. cable television

D. Sports Illustrated magazine

E. satellite radio

Answer: direct broadcast satellite DBS

There are several Asian American markets, based primarily on nationality and language. Each of these in turn can be further segmented on _____.

A. degree of acculturation

B. social class

C. generation

D. lifestyle

E. all of the above

Answer: all

The generation of Asian Americans that was born in the United States to immigrant parents is sometimes referred to as _____.

A. Generation 2.0

B. the Next Generation

C. the Millennials

D. Generation American

E. Generation 3.0

Answer: gen 2.0

Li Ming is an Asian American of Chinese dissent and is young; has a moderate identification with her native culture; is bilingual; and is spontaneous, materialistic, and an impulsive shopper. She is concerned with status and quality. Which segment of the Asian American market identified by Market Segment Research best describes her?

A. Traditionalists

B. Established

C. Living for the Moment

D. Market leaders

E. Contented

Answer: living for the moment

Which segment of Asian Americans identified by Market Segment Research is younger; has moderate identification with their native culture; tends to be bilingual; and includes spontaneous, materialistic, and impulsive shoppers who are concerned with status and quality?

A. Traditionalists

B. Established

C. Living for the Moment

D. Market leaders

E. Contented

Answer: living for the moment

Frank Chen is a Chinese immigrant in his mid-50s and has a master's degree in engineering from MIT. He is a conservative professional with no need or desire for native-language programming. He is willing to pay premium prices for high-quality products. Which segment of the Asian American market identified by Market Segment Research best describes him?

A. Traditionalists

B. Established

C. Living for the Moment

D. Market followers

E. Contented

Answer: established

John is an older, retired Japanese American. He has a strong identification with his Japanese culture, still speaks primarily Japanese, and is not concerned about status. Which segment of the Asian American market identified by Market Segment Research best describes John?

A. Traditionalists

B. Established

C. Living for the Moment

D. Market followers

E. Contented

Answer: tradionalists

In terms of the Asian American market, which segment identified by Market Segment Research is older, often retired, has strong identification with their original culture, tends to use their native language as their primary language, and is not concerned about status?

A. Traditionalists

B. Established

C. Living for the Moment

D. Market followers

E. Contented

Answer: -traditionalists