Before deciding on a new promotional campaign, Holly's Cupcakes looked at its customers' buying patterns over a 5-year period as determined by their use of a loyalty card. What method did the company use to make sense of the data that were available?

Before deciding on a new promotional campaign, Holly's Cupcakes looked at its customers' buying patterns over a 5-year period as determined by their use of a loyalty card. What method did the company use to make sense of the data that were available?



Answer: data mining

The owner of Packey Chevrolet Dealership wants to know why consumers chose his company to purchase a car. He is fairly sure that most customers have one of three reasons—service, reputation, or location—but wants to know which was revealed as the most frequent reason for purchasing. The owner of Packey Chevrolet will probably use a survey with ________ questions to address his research problem.

The owner of Packey Chevrolet Dealership wants to know why consumers chose his company to purchase a car. He is fairly sure that most customers have one of three reasons—service, reputation, or location—but wants to know which was revealed as the most frequent reason for purchasing. The owner of Packey Chevrolet will probably use a survey with ________ questions to address his research problem.



Answer: closed-ended

Shondra and Jason are working on a research project to anticipate customer attitudes toward a proposed product line for their company. They have worked with the marketing manager to determine the answers that are needed and have created a detailed design of the project. Their next logical step will be to

Shondra and Jason are working on a research project to anticipate customer attitudes toward a proposed product line for their company. They have worked with the marketing manager to determine the answers that are needed and have created a detailed design of the project. Their next logical step will be to



Answer: begin to collect data

Parul manages an upscale women's clothing store. She wants more information about customer response to the upcoming fall fashion line she has been advertising on her website. To gather initial reactions and opinions from about a dozen of her most frequent shoppers, Parul would want to use

Parul manages an upscale women's clothing store. She wants more information about customer response to the upcoming fall fashion line she has been advertising on her website. To gather initial reactions and opinions from about a dozen of her most frequent shoppers, Parul would want to use



Answer: focus group interviews

Marketers of retail giants such as Walmart have learned that people tend to buy certain products at the same time, for example, toothpaste and dental floss or paper towels and paper plates. Knowing this, Walmart will promote and display these products together. To uncover these customer purchasing patterns, marketers use

Marketers of retail giants such as Walmart have learned that people tend to buy certain products at the same time, for example, toothpaste and dental floss or paper towels and paper plates. Knowing this, Walmart will promote and display these products together. To uncover these customer purchasing patterns, marketers use



Answer: data mining

Kent wants to survey recent customers about the quality of service they received at his small cell phone repair shop. He has customers' mailing and e-mail addresses. Kent will likely use an online survey primarily because it offers

Kent wants to survey recent customers about the quality of service they received at his small cell phone repair shop. He has customers' mailing and e-mail addresses. Kent will likely use an online survey primarily because it offers



Answer: fast responses at a lower cost

A statistical technique that describes two or more variables simultaneously and results in tables that reflect the joint distribution of two or more variables that have a limited number of categories or distinct values is a(n) ________.

A statistical technique that describes two or more variables simultaneously and results in tables that reflect the joint distribution of two or more variables that have a limited number of categories or distinct values is a(n) ________.



Answer: cross tabulation

For which of the following conditions is restructuring a diversified company's business lineup an attractive course of action?

For which of the following conditions is restructuring a diversified company's business lineup an attractive course of action?



1. When the interest owed on large debts is greatly reducing profitability

2. When the company has too many businesses in slowly growing or declining industries

3. When the market shares of one of more major business units are decreasing because of superior competition.

When a firm with a related diversification strategy has businesses that match specialized resource requirements at points along their value chains that are critical for the business's market success, they are said to have ____.

When a firm with a related diversification strategy has businesses that match specialized resource requirements at points along their value chains that are critical for the business's market success, they are said to have ____.



Answer: resource fit

The broad categories of action for crafting strategic moves to improve a diversified company's overall performance include ____.

The broad categories of action for crafting strategic moves to improve a diversified company's overall performance include ____.



1. Divesting certain businesses and retrenching to a narrower base of business operations

2. Sticking closely with the existing business lineup and pursuing opportunities that those businesses present

3. Widening the company's business scope by making new acquisitions in new industries

Which of the following statements are true concerning the ranking of a diversified company's business units from best to worst?

Which of the following statements are true concerning the ranking of a diversified company's business units from best to worst?



1. Future revenue and earnings for fast growing industries usually look superior to those for slow growing industries

2. The rankings help high level executives prioritize businesses for resource support and capital investment

3. The position of different businesses in the nine-cell matrix is a good criteria for identifying high opportunity and low opportunity businesses

Strategic options for allocating company financial resources include which of the following?

Strategic options for allocating company financial resources include which of the following?



1. investing in ways to strengthen or grow existing businesses

2. making acquisitions to establish positions in new industries or to complement existing businesses

3. funding long range R&D ventures aimed at opening market opportunities in new or existing businesses

Which of the following statements are true concerning whether a company has sufficient non financial resources?

Which of the following statements are true concerning whether a company has sufficient non financial resources?



1. The broader the diversification, the greater the concern that corporate executives are overburdened trying to parent too many companies

2. A company's resources can be overtaxed by making many acquisitions and calling on management to oversee many businesses quickly

3. If a company's strategy is closely tied to moving technologies from existing businesses to new ones, it must develop more resources to supply them

Which of the following statements are true concerning the portfolio approach to ensuring financial fit?

Which of the following statements are true concerning the portfolio approach to ensuring financial fit?



1. The portfolio approach relies on the premise that cash flow and investment traits vary among different businesses

2. Cash cows have limited growth but are a valuable financial resource

3. Business units in quickly expanding industries are often cash hogs

When a firm with a related diversification strategy has businesses that match specialized resource requirements at points along their value chains that are critical for the business's market success, they are said to have ___.

When a firm with a related diversification strategy has businesses that match specialized resource requirements at points along their value chains that are critical for the business's market success, they are said to have ___.



Answer: resource fit

Which of the following are circumstances that indicate a poor fit of non financial resources in a diversified company?

Which of the following are circumstances that indicate a poor fit of non financial resources in a diversified company?



1. A company's resources are stretched thin in order to assimilate and oversee many new businesses in a short time

2. A mismatch exists between a diversifying company's competitive assets and the key success factors of an industry into which it is expanding

3. A core business lacks accumulated resources to deal with the competitive environment of the businesses into which it has diversified

What questions can be answered by determining the competitive value of strategic fit in diversified companies?

What questions can be answered by determining the competitive value of strategic fit in diversified companies?



1. Will leveraging a potent umbrella brand or corporate image strengthen the businesses and increase sales?

2. how much competitive value will come from the cross-business transfer of skills, technology, or intellectual capital?

3. Are the cost savings associated with economies of scope likely to give one or more businesses a cost-based advantage?

A company has good financial resource fit if ____.

A company has good financial resource fit if ____.



1. the company can create enough internal cash flow to provide the capital required by its businesses

2. the company can adequately fund all its businesses while keeping a good credit rating

3. each individual business sufficiently contributes to meeting companywide performance targets

In a nine-cell matrix ______.

In a nine-cell matrix ______.



1. Industry attractiveness is plotted on the vertical axis

2. each axis is divided into three regions

3. competitive strength is plotted on the horizontal axis

Which of the following actions should a company consider according to the nine-cell attractiveness-strength matrix?

Which of the following actions should a company consider according to the nine-cell attractiveness-strength matrix?



1. To be cautious about investing in companies located intermediately on the grid

2. To concentrate resources in businesses that possess higher degrees of attractiveness and competitive strength

3. To remove resources from ventures that are low in attractiveness and strength unless they offer superior profit or cash flow opportunity


Which of the following are true concerning the interpretation of industry-attractiveness scores?

Which of the following are true concerning the interpretation of industry-attractiveness scores?



1. Industries that score much less than five are unlikely to be attractive

2. A strongly performing diversified company's primary businesses should be in industries with high growth potential

3. If a company's scores are all above 5, it probably operates in an attractive group of industries

Which of the following statements are true of a nine-cell matrix?

Which of the following statements are true of a nine-cell matrix?



1. Overall attractiveness and strength scores are used to plot business units, which are displayed as bubbles

2. The horizontal axis is divided into regions for strong, average, and weak competitive strength

3. The vertical axis is divided into regions for high, medium, and low attractiveness

Steps involved in assessing the positive and negative aspects of a diversified company's strategy and determining how to improve performance include which of the following?

Steps involved in assessing the positive and negative aspects of a diversified company's strategy and determining how to improve performance include which of the following?



1. Determining if the firm's resources fit the requirements of its current business lineup

2. Determining the competitive strength of the company's business units

3. Evaluating the individual and group attractiveness of the industries the company has diversified into

Which of the following statements are true of multibusiness diversification strategies?

Which of the following statements are true of multibusiness diversification strategies?



1. Some companies are narrowly diversified around two to five related or unrelated businesses

2. Some multi business enterprises are diversified into unrelated areas but have a group of related businesses within each area

3. Combination related-unrelated diversification strategies are attractive to companies with a mix of valuable competitive assets.

Which of the following are questions to ask when evaluating industry attractiveness?

Which of the following are questions to ask when evaluating industry attractiveness?



1. how appealing is the whole group of industries in which the company has invested?

2. does each industry the company has diversified into represent a good market for the company to be in?

3. Which of the company's industries are most attractive?

Unrelated diversification strategy ____.

Unrelated diversification strategy ____.



Answer: can create only a small amount of competitive advantage beyond that which can be created by the individual businesses acting alone


In order to pass the three tests of corporate advantage, executives must _____.

In order to pass the three tests of corporate advantage, executives must _____.



1. diversify into industries where the businesses can produce consistently good earning and return on investment

2. do a superior job of corporate parenting via high-level managerial oversight

3. negotiate favorable acquisition prices

Which of the following statements are true of unrelated diversification?

Which of the following statements are true of unrelated diversification?



1. Problems can occur when corporate management makes decisions for businesses they do not know well

2. A very small number of unanticipated problems or mistakes can have a major negative effect on corporate earnings

3. Most management teams are not capable of effectively managing a diversified group of unrelated businesses.

Restructuring a business _____.

Restructuring a business _____.



1. Often entails transferring experienced managers to the newly acquired business

2. Usually occurs when a diversified company acquires a new business that is underperforming

3. Generally involves liquidating underutilized assets

Which of the following statements are true concerning the cross-business allocation of financial resources by parent companies?

Which of the following statements are true concerning the cross-business allocation of financial resources by parent companies?



1. Parent companies can deliver funds that would otherwise be unavailable owing to poor market conditions

2. There is increased opportunity to add shareholder value because managers are privy to internal information unavailable to external financiers

3. Cross-business allocation can be especially advantageous during times fo financial market crises

In an unrelated diversification strategy, managers must make sure acquisition candidates have which of the following characteristics?

In an unrelated diversification strategy, managers must make sure acquisition candidates have which of the following characteristics?



1. They meet corporate targets for profitability and return on investment

2. They are big enough to significantly contribute to the parent company's bottom line

3. They are in an industry with attractive growth potential

Which of the following statements are true of economies of scope?

Which of the following statements are true of economies of scope?



1. They are a distinct concept from economies of scale

2. They result from strategic fit among related businesses, allowing the sharing of resources among diversified businesses

3. They are available only to firms engaging in related diversification

Which of the following are true in using cross business strategic fit to create gains in profitability and shareholder value?

Which of the following are true in using cross business strategic fit to create gains in profitability and shareholder value?



1. it builds shareholder value in ways that are not possible through stock ownership in a variety of industries

2. The more a company's businesses are related, the greater the company's opportunity to turn strategic fit into competitive advantage

3. Cross-business strategic fit benefits are possible only though a strategy of related diversification.

Examples of strategic fit in manufacturing include ____.

Examples of strategic fit in manufacturing include ____.



1. The sharing of cost-efficient production methods

2. The transfer of expertise in quality control

3. The consolidation of production into a smaller number of plants

Which of the following are true of related businesses?

Which of the following are true of related businesses?



1. They have similar resources and capabilities

2. They have compatible value chain activities

3. They can be combined to perform better than the sum of the individual businesses

Cross business strategic fit can exist ____

Cross business strategic fit can exist ____



1. in supply chain activities

2. in customer service activities

3. at various points along the value chain

Examples of opportunities for strategic fit include ______.

Examples of opportunities for strategic fit include ______.



1. exploiting the common use of a well-known brand name

2. transferring specialized expertise from the value chain of one business to another

3. sharing costs between businesses by combining their related value chain activities into a single operation

Businesses are said to be related when ____

Businesses are said to be related when ____



Answer: their value chains exhibit competitively important cross-business commonalities

Which of the following statements are true of specialized resources?

Which of the following statements are true of specialized resources?



1. They are leverages in related diversification

2. Their value is evident only when they are used in very specific businesses and industries

3. Their usefulness is limited in applications beyond those which they were created to serve.

Which of the following are true of related businesses?

Which of the following are true of related businesses?



1. They can be combined to perform better than the sum of the individual businesses

2. They have similar resources and capabilities

3. They have compatible value chain activities.

Which of the following are benefits of acquisition?

Which of the following are benefits of acquisition?



1. it is a useful way to get over entry barriers, such as building brand awareness

2. it is quicker than trying to launch a new operation

3. it allows access to hard to find resources and capabilities that work well with those of the acquiring company

Which of the following are drawbacks of acquisition?

Which of the following are drawbacks of acquisition?



1. there can be high integration costs

2. integration of the company into the existing firm can be time consuming

3. there are often excessive premiums

Which of the following are strategic options for increasing a corporation's overall success?

Which of the following are strategic options for increasing a corporation's overall success?



1. broadening the scope of diversification by entering additional industries

2. sticking closely with the existing business lineup and pursuing opportunities presented by these businesses

3. retrenching to a narrower scope of diversification by divesting poorly performing businesses

Diversifying into new industries ____

Diversifying into new industries ____



Answer: should be explored when a single business company encounters dwindling opportunities in its principal business

What are drawbacks of a multi domestic strategy?

What are drawbacks of a multi domestic strategy?



1. it won't help a company build a single international competitive advantage

2. it can raise production and distribution costs

To discourage foreign companies from locating manufacturing facilities in a country, the country's government can do which of the following?

To discourage foreign companies from locating manufacturing facilities in a country, the country's government can do which of the following?



1. require partial ownership of the facilities by local companies or investors

2. make a new facility's compliance with local environmental regulations very costly

3. provide government financial assistance to domestic companies

What are examples of demand conditions?

What are examples of demand conditions?



1. relative size of the market

2. growth potential

3. domestic buyers' needs and wants

Firms for which licensing is not a good option include those in

Firms for which licensing is not a good option include those in



A. low-technology industries.


B. global oligopolies.


C. industries characterized by low cost pressures.


D. industries where transportation costs are high.


E. industries which need to have low control over foreign operations.



Answer: B. global oligopolies

To encourage inward FDI, it is increasingly common for governments to

To encourage inward FDI, it is increasingly common for governments to



A. offer tax concessions to foreign firms that invest in their countries.


B. exclude foreign companies from specific industries.


C. require that local investors own a significant proportion of the equity in a joint venture.


D. impose high custom duties on foreign firms.


E. prohibit MNEs from joining a cartel.



Answer: A. offer tax concessions to foreign firms that invest in their countries

Host governments use a range of controls to restrict inward FDI. The two most common are

Host governments use a range of controls to restrict inward FDI. The two most common are



A. monetary restraints and prohibition on investing in certain countries.


B. voluntary export restrictions and employment restraints.


C. ownership restraints and performance requirements.


D. tax concessions and government-backed insurance.


E. employment restraints and tax deductions.



Answer: C. Ownership restraints and performance requirements

Caputo Fine Chemicals, a U.S. company, invested in a manufacturing facility in Mexico. The production from the Mexican facility was entirely used to serve the company's U.S. customers. Caputo Fine Chemicals' activity is called

Caputo Fine Chemicals, a U.S. company, invested in a manufacturing facility in Mexico. The production from the Mexican facility was entirely used to serve the company's U.S. customers. Caputo Fine Chemicals' activity is called



A. onboard production


B. offshore production.


C. licensing.


D. contract manufacturing.


E. vertical integration.



Answer: B. offshore production

As an incentive to encourage domestic firms to undertake FDI, many countries have

As an incentive to encourage domestic firms to undertake FDI, many countries have



A. eliminated double taxation of foreign income.


B. started imposing local content requirements.


C. imposed higher import tariffs.


D. abolished the use of custom duties.


E. eliminated subsidies.



Answer: A. eliminated double taxation of foreign income

Which of the following is a home-country policy for limiting outward FDI?

Which of the following is a home-country policy for limiting outward FDI?



A. eliminating double taxation of foreign income


B. manipulating tax rules to encourage the firms to invest at home


C. withdrawing government-backed insurance programs provided to local investors


D. reducing interest rates earned on domestic investments


E. prohibiting organizations from entering into a cartel



Answer: B. manipulating tax rules to encourage the firms to invest at home

Offshore production refers to FDI undertaken

Offshore production refers to FDI undertaken



A. to focus on extractive industries, such as oil and gas.


B. to serve the home market.


C. in shipping industries.


D. to decrease the prices of products in the host countries.


E. to capture tax benefits in the host country.



Answer: B. to serve the home market

Which of the following is most likely to be the effect of FDI in the form of a greenfield investment on the host country?

Which of the following is most likely to be the effect of FDI in the form of a greenfield investment on the host country?



A. It drives down prices and increases the economic welfare of consumers.


B. It raises unemployment levels.


C. It causes firms to fight for scarce capital investments.


D. It leads to an oligopolistic market and unfair pricing.


E. It leads to decreased productivity, product and process innovations, and lesser economic growth.



Answer: A. it drives down prices and increases the economic welfare of consumers

Which of the following statements is most likely to be true regarding the adverse effects of FDI on the host country?

Which of the following statements is most likely to be true regarding the adverse effects of FDI on the host country?



A. It decreases the level of competition in the host country.


B. It tends to increase the prices of the products.


C. It leads to a high rate of unemployment in the long run.


D. When a foreign subsidiary imports a substantial number of its inputs from abroad, it results in a debit on the current account of the host country's balance of payments.


E. When a foreign subsidiary sends its profits to its home country, it results in the depletion of gold reserves of the host country.



Answer: D. When a foreign subsidary imports a substantial number of its inputs from abroad, it results in a debit on the current account of the host country's balance of payments

A current account deficit is also known as a(n)

A current account deficit is also known as a(n)



A. stock deficit.


B. inventory deficit.


C. external deficit.


D. tariff deficit.


E. trade deficit.



Answer: E. trade deficit

Which of the following is the only way to support a current account deficit in the long run?

Which of the following is the only way to support a current account deficit in the long run?



A. borrowing from the IMF


B. selling assets to foreigners


C. divesting stock in domestic corporations


D. purchasing stocks, bonds, and real estate in other countries


E. issuing negotiable instruments like the bills of exchange



Answer: B. selling assets to foreigners

Which of the following statements is most likely to be true regarding the effects of FDI on employment?

Which of the following statements is most likely to be true regarding the effects of FDI on employment?



A. FDI does not result in job creation.


B. FDI has only indirect effects on employment in the host country.


C. The indirect employment effects of FDI are always smaller than the direct effects.


D. When FDI takes the form of an acquisition of an established enterprise in the host economy as opposed to a greenfield investment, the immediate effect is always an increase in the employment.


E. A beneficial employment effect claimed for FDI is that it brings jobs to a host country that would otherwise not be created there.



Answer: E. A beneficial employment effect claimed for FDI is that it brings jobs to a host country that would otherwise not be creaeted

Direct effects of FDI on employment in the host country arise when a foreign MNE

Direct effects of FDI on employment in the host country arise when a foreign MNE



A. brings in managers trained in the latest management techniques from the home country.


B. creates jobs because of increased local spending by employees of the MNE.


C. employs a number of host country citizens.


D. causes local suppliers to hire more people.


E. creates jobs in the supporting industries.



Answer: C. employs a number of host country citizens

Indirect effects of FDI on employment in a host country arise when

Indirect effects of FDI on employment in a host country arise when



A. a foreign MNE employs a number of host-country citizens.


B. jobs are created because of increased local spending by employees of an MNE.


C. an MNE brings in managers from the home country for its operations in the host country.


D. an MNE recruits people from the host country for research and development.


E. an MNE sends home country employees to host countries for training.



Answer: B. jobs are created because of increased local spending by employees of an MNE

Which of the following is true regarding the pragmatic nationalist view of FDI?

Which of the following is true regarding the pragmatic nationalist view of FDI?



A. One aspect of pragmatic nationalism is the tendency to aggressively court FDI believed to be in the national interest by, for example, offering subsidies to foreign MNEs in the form of tax breaks or grants.


B. The pragmatic nationalist view states that FDI always has a positive effect on the balance of payments which arises from the outflow of a foreign subsidiary's earnings and from the import of inputs from abroad.


C. According to the pragmatic nationalist view, international production should be distributed among countries based on the theory of comparative advantage.


D. According to the pragmatic nationalist view, FDI should not be allowed to enter into a country because its costs always outweigh its benefits.


E. The pragmatic nationalist view of FDI accepts the Marxist theory, and suggests that FDI by MNEs is an instrument of imperialism.



Answer: A. One aspect of pragmatic nationalism is the tendency to aggresively court FDI believed to be in the national interest by, for example, offering subsidies to foreign MNEs in the form of tax breaks or grants

The main benefits of inward FDI for a host country arise from

The main benefits of inward FDI for a host country arise from



A. the resource-transfer effect, the employment effect, and the balance-of-payments effect.


B. the labor-transfer effect, the technology effect, and the currency-exchange effect.


C. the cultural awareness effect, first-mover advantage effect, and economic development effect.


D. the foreign exchange reserves effect, knowledge flow effect, and the reverse resource transfer effect.


E. the employment effect, the labor-transfer effect, and the technology effect.



Answer: A. the resource-transfer effect, the employment effect, and the balance-of-payments effect

Foreign managers trained in the latest management techniques can often help to improve the efficiency of operations in the host country, whether those operations are acquired or greenfield developments. This benefit of FDI falls into the category of

Foreign managers trained in the latest management techniques can often help to improve the efficiency of operations in the host country, whether those operations are acquired or greenfield developments. This benefit of FDI falls into the category of



A. employment effects.


B. balance-of-payments effects.


C. effects on competition.


D. resource transfer effects.


E. autonomy effects.



Answer: D. resource transfer effects

Many host countries are concerned that a foreign-owned manufacturing plant may import many components from its home country, which has negative implications for the host country's

Many host countries are concerned that a foreign-owned manufacturing plant may import many components from its home country, which has negative implications for the host country's



A. free trade agreements.


B. inward FDI.


C. sovereignty.


D. balance-of-payments position.


E. gold reserves.



Answer: D. balance-of-payments position

The pragmatic nationalist view is that

The pragmatic nationalist view is that



A. FDI benefits only the host country.


B. FDI does not make any positive contribution to the host economy.


C. every country should adopt the free market view.


D. FDI should not be allowed by any country as it is an instrument of economic domination rather than economic development.


E. FDI has both benefits and costs.



Answer: E. FDI has both benefits and costs

Which of the following is a reason for the decline in the popularity of the radical view of FDI?

Which of the following is a reason for the decline in the popularity of the radical view of FDI?



A. rise of communism in Eastern Europe


B. generally steady economic growth of those countries that embraced the radical position


C. growing belief in many countries that FDI leads to loss of jobs


D. strong economic performance of those developing countries that embraced capitalism


E. collapse of capitalism in the newly independent nations of Asia



Answer: D. strong economic performance of those developing countries that embraced capitalism

According to the free market view, how does FDI increase the efficiency of the world economy through MNEs?

According to the free market view, how does FDI increase the efficiency of the world economy through MNEs?



A. The MNE is an instrument for dispersing the production of goods and services to the most efficient locations around the globe.


B. MNEs extract profits from the host country and take them to their home country and help all countries realize economies of scale.


C. When an MNE produces products, profits from the investment go abroad, and hence the MNE helps foreign exchange to rotate.


D. A foreign-owned manufacturing plant may import many components from its home country, thus improving the balance of payments of the host country.


E. MNEs increase the efficiency of the world economy by increasing the flow of capital in the world market.



Answer: A. The MNE is an instrument for dispersing the production of goods and services to the most efficent locations around the globe

Which of the following statements regarding the free market view is true?

Which of the following statements regarding the free market view is true?



A. According to the free market view, MNEs decrease the overall efficiency of the world economy.


B. The free market view argues that FDI is a benefit to both the source country and the host country.


C. According to the free market view, MNEs can never be instruments of economic development, only of economic domination.


D. According to the free market view, FDI is beneficial to the host country of an MNE but it is harmful for the home country of the MNE.


E. The free market view traces its roots to Marxist political and economic theory.



Answer: B. The free market view argues that FDI is a benefit to both the source country and the host country

Dunning's theory helps explain

Dunning's theory helps explain



A. how firms try to match each other's moves in different markets to try to hold each other in check.


B. the interdependence between firms in an oligopoly that leads to imitative behavior among the rivals.


C. why a greenfield investment in a new facility is better than an acquisition of or a merger with an existing local firm.


D. the problems associated with doing business in a different culture where the rules of the game may be very different.


E. how location factors affect the direction of FDI.



Answer: E. how location factors affect the direction of FDI

Radical writers argue that

Radical writers argue that



A. a multinational enterprise (MNE) is an instrument of economic development rather than economic domination.


B. MNEs are more beneficial to host countries than to their home countries.


C. important jobs in the foreign subsidiaries of MNEs go to host-country nationals rather than to citizens of the home country.


D. FDI by the MNEs of advanced capitalist nations keeps the less developed countries of the world relatively backward.


E. MNEs exploit their home countries for the exclusive benefit of their host countries.



Answer: D. FDI by the MNEs of advanced capitalist nations keeps the less developed countries of the world relatively backward

According to the radical view of FDI, multinational enterprises (MNEs) that already exist in a country should be

According to the radical view of FDI, multinational enterprises (MNEs) that already exist in a country should be



A. immediately nationalized.


B. made to pay higher taxes.


C. converted into publicly traded companies.


D. banned from obtaining finance from the financial institutions in the host country.


E. immediately privatized.



Answer: A. immediately nationalized

Location-specific advantages for a firm are those that arise from

Location-specific advantages for a firm are those that arise from



A. acquiring the home markets of foreign firms that threaten a firm's domestic market.


B. gaining a commanding position in one market and using them to subsidize competitive attacks in other markets.


C. preferring exporting over licensing in order to retain control over know-how, manufacturing, marketing, and strategy.


D. utilizing resource assets that are tied to a particular foreign location and valuable enough to be combined with the firm's own unique assets.


E. franchising and licensing.



Answer: D. utilizing resource assets that are tied to a particular foreign location and valuable enough to be combined with the firm's own unique assets

Which of the following is true about Dunning's arguments?

Which of the following is true about Dunning's arguments?



A. Dunning rejects the argument of internalization theory that it is difficult for a firm to license its own unique capabilities and know-how.


B. Dunning suggests that to exploit foreign resources, such as oil and other minerals, a firm must undertake licensing rather than FDI.


C. Dunning argues that it makes sense for a firm to locate production facilities in those countries where the cost and skills of local labor is most suited to its particular production processes, since labor is not internationally mobile.


D. Dunning's theory and its extensions help explain the imitative FDI behavior by firms in oligopolistic industries.


E. Dunning argues that combining location-specific assets or resource endowments with the firm's own unique capabilities always requires licensing.



Answer: C. Dunning argues that it makes sense for a firm to locate production facilities in those countries where the cost and skills of local labor is most suited to its particular production processes, since labor is not internationally mobile

Silicon Valley in California is the world center for the computer and semiconductor industry and has many of the world's major computer and semiconductor companies located close to each other, thus offering the location-specific advantage of

Silicon Valley in California is the world center for the computer and semiconductor industry and has many of the world's major computer and semiconductor companies located close to each other, thus offering the location-specific advantage of



A. a multipoint competition.


B. an oligopoly.


C. a first mover.


D. externalities.


E. free riders.



Answer: D. externalities

The idea behind multipoint competition is to ensure that

The idea behind multipoint competition is to ensure that



A. a rival does not dominate one market and use the profits from there to drive competitive attacks elsewhere.


B. the competitors cooperate with each other to establish a cartel.


C. no other competitors can enter the market unless they resort to licensing or franchising with the initial pioneers.


D. growing technologies or business methods in new markets are transferred to established markets.


E. the firms in an industry prefer FDI over licensing or exporting.



Answer: A. a rival does not dominate one market and use the profits from there to drive competitive attacks elsewhere

The difference between internalization theory and imitative theory is that

The difference between internalization theory and imitative theory is that



A. internalization theory does not explain why the first firm in an oligopoly decides to undertake FDI rather than to export or license.


B. imitative theory addresses the issue of whether FDI is more efficient than exporting or licensing for expanding abroad.


C. most economists favor imitative theory as an explanation for FDI.


D. no important aspect of FDI is explained by imitative theory.


E. internalization theory addresses the issue of efficiency of FDI over exporting or licensing.



Answer: E. internalization theory addresses the issue of efficency of FDI over exporting or licensing

A critical competitive feature of an oligopoly is the

A critical competitive feature of an oligopoly is the



A. lack of interaction among the major players.


B. presence of a domestic market which is open for foreign firms.


C. desire of all the major players to avoid the phenomenon of diminishing returns.


D. interdependence of the major players.


E. lack of imitative behavior among the major players.



Answer: D. interdependence of the major players

If one firm in an oligopoly cuts prices, then most likely, its competitors will

If one firm in an oligopoly cuts prices, then most likely, its competitors will



A. make profits.


B. also respond with similar price cuts.


C. correspondingly raise prices.


D. capture additional market share.


E. not be impacted by the price cuts.



Answer: B. also respong with similar price cuts

The interdependence between firms in an oligopoly leads to

The interdependence between firms in an oligopoly leads to



A. trade wars.


B. a decrease in the supply.


C. imitative behavior.


D. higher demand.


E. increased domestic consumption.



Answer: C. imitative behavior

QFresh, a brand for energy drinks, launched a healthy lime-based drink without preservatives. Immediately after this, another brand, Fast Fizz, which manufactures energy drinks, also announced the launch of a new refreshing drink without preservatives. Then Ignite, a third brand of energy drinks, reduced the price of its apple-based drink. Which of the following is most likely to happen in this oligopolistic market setup?

QFresh, a brand for energy drinks, launched a healthy lime-based drink without preservatives. Immediately after this, another brand, Fast Fizz, which manufactures energy drinks, also announced the launch of a new refreshing drink without preservatives. Then Ignite, a third brand of energy drinks, reduced the price of its apple-based drink. Which of the following is most likely to happen in this oligopolistic market setup?



A. QFresh and Fast Fizz will reduce the prices of their respective drinks.


B. Fast Fizz will launch another new drink.


C. QFresh will link up with Ignite to launch a completely new product.


D. Fast Fizz and Ignite will collaborate against QFresh.


E. QFresh will have an increased domestic consumption.



Answer: A. QFresh and Fast Fizz will reduce the prices of their respective drinks

According to internalization theory, one of the drawbacks of licensing is that

According to internalization theory, one of the drawbacks of licensing is that




A. it may result in a firm's technological know-how being restricted to a limited knowledge base and stifles any future development.


B. it does not give a firm the tight control over manufacturing, marketing, and strategy in a foreign country that may be required to maximize its profitability.


C. when a firm allows another enterprise to produce its products under license, the licensee bears the costs or risks.


D. its use is restricted by the government through the imposition of tariffs and quotas.


E. it is less cost-effective than FDI.



Answer: B. it does not give a firm the tight control over manufacturing, marketing and strategy in a foregin country that may be required to maximize its profitablity

A firm is most likely to favor foreign direct investment over exporting when

A firm is most likely to favor foreign direct investment over exporting when



A. the firm wants its technological know-how to be widely disseminated.


B. the firm wishes to maintain control over its operations and business strategy.


C. the transportation costs are low.


D. there are no trade barriers.


E. the firm wants to customize its products as per the tastes and preferences of foreign consumers.



Answer: B. the firm wishes to maintain control over its operations and business strategy

The strategic behavior theory is used to

The strategic behavior theory is used to



A. explain the constraints of exporting and licensing.


B. explain the challenges faced by a firm during the establishment of a new operation in a foreign country.


C. explain the patterns of FDI flows based on the idea that FDI flows are a reflection of strategic rivalry between firms in the global marketplace.


D. review the theories that have been used to explain foreign direct investment.


E. explain how greenfield investments are better than FDI.



Answer: C. explain the patterns of FDI flows based on the idea that FDI flows are a reflection of strategic rivalry between firms in the global marketplace

The cement market in Erbia is dominated by four firms. These firms control 85 percent of selling and buying of the domestic market. Which of the following terms explains the market structure of the cement industry in Erbia?

The cement market in Erbia is dominated by four firms. These firms control 85 percent of selling and buying of the domestic market. Which of the following terms explains the market structure of the cement industry in Erbia?



A. perfect competition


B. onopoly


C. oligopoly


D. dual monopoly


E. monopsony



Answer: C. oligopoly

Ohio Manufacturing prefers FDI over licensing to retain control over know-how, manufacturing, and marketing. Ohio Manufacturing's stance constitutes the

Ohio Manufacturing prefers FDI over licensing to retain control over know-how, manufacturing, and marketing. Ohio Manufacturing's stance constitutes the



A. comparative advantage theory.


B. distribution theory.


C. new trade approach.


D. market imperfections approach.


E. licensing theory.



Answer: D. market imperfections approach

The market imperfections approach seeks to explain

The market imperfections approach seeks to explain



A. the disadvantages associated with the adoption of a completely free market view.


B. why different nations import goods from other countries even when they are more capable of producing them efficiently.


C. the preference for FDI over licensing by firms as a strategy to enter foreign markets.


D. the benefits of exercising protectionism coupled with partial adoption of free market approach.


E. the pattern of sale of products from one country to another.



Answer: C. the preference for FDI over licensing by firms as strategy to enter foreign markets

The top management team at the Kentucky-based Mumford Products collectively support the market imperfections approach. This means Mumford Products' top management team is most likely to

The top management team at the Kentucky-based Mumford Products collectively support the market imperfections approach. This means Mumford Products' top management team is most likely to



A. adopt a completely free market view.


B. understand why different nations import goods from other countries even when they are more capable of producing them efficiently.


C. express a preference for FDI over licensing as a strategy to enter foreign markets.


D. propagate the benefits of exercising protectionism coupled with partial adoption of free market approach.


E. abandon going overseas.



Answer: C. express a preference for FDI over licensing as a strategy to enter foreign markets

Which of the following reflects internalization theory?

Which of the following reflects internalization theory?



A. Licensing gives a firm the tight control over manufacturing, marketing, and strategy in a foreign country that may be required to maximize its profitability.


B. Licensing may result in a firm's giving away valuable technological know-how to a potential foreign competitor.


C. Licensing has no major drawbacks as a strategy for exploiting foreign market opportunities.


D. A problem with licensing arises when the firm's competitive advantage is based much on its products rather than on the management, marketing, and manufacturing capabilities that produce those products.


E. Licensing is more profitable than FDI.



Answer: B. Licensing may result in a firm's giving away valuable technological know-how to a potential foreign competitor

Arnold & Sons, a leading manufacturer of cement in the U.S is considering exporting as its FDI strategy. Exporting may not be a good option for Arnold & Sons because of cement's

Arnold & Sons, a leading manufacturer of cement in the U.S is considering exporting as its FDI strategy. Exporting may not be a good option for Arnold & Sons because of cement's



A. unattractiveness in foreign markets.


B. high value-to-weight ratio.


C. high cost of manufacture.


D. low weight-to-value ratio.


E. low value-to-weight ratio.



Answer: E. low value-to-weight ratio

Governments impose quotas to limit

Governments impose quotas to limit



A. FDI.


B. importing.


C. franchising.


D. outsourcing.


E. licensing.



Answer: B. Importing