Retail Management
Showing posts with label Retail Management. Show all posts
Showing posts with label Retail Management. Show all posts

Ascena Retail Group Inc. recently purchased the retail chain "Justice for Girls" and now owns and operates three distinctive different retail chains: Justice for Girls, which offers fashions and accessories for "tween" girls ages 7-14; Maurice's, which offers casual, career, and dressy looks in sizes 1-24 for the fashion conscious girls; and Dress Barn which offers its own private labels and contemporary fashions at great value in an environment that is sensitive to and focused on the needs and desires of women. What growth strategy is Ascena Retail Group using?

Ascena Retail Group Inc. recently purchased the retail chain "Justice for Girls" and now owns and operates three distinctive different retail chains: Justice for Girls, which offers fashions and accessories for "tween" girls ages 7-14; Maurice's, which offers casual, career, and dressy looks in sizes 1-24 for the fashion conscious girls; and Dress Barn which offers its own private labels and contemporary fashions at great value in an environment that is sensitive to and focused on the needs and desires of women. What growth strategy is Ascena Retail Group using?



Answer: Market expansion

Chinese consumers exposed to the American programs and trends desire to emulate Americans. This has given the American brands an edge in the _____ characteristic for successful exploitation of international growth opportunities.

Chinese consumers exposed to the American programs and trends desire to emulate Americans. This has given the American brands an edge in the _____ characteristic for successful exploitation of international growth opportunities.



Answer: globally sustainable competitive advantage

MiddleMan Inc. is a headhunting company that is thinking of expanding to a developing economy. Eventz Corp., an event management concern, is also thinking of entering into the same country's market. Which of the following factors would have the same impact for the two companies in terms of attractiveness of the market?

MiddleMan Inc. is a headhunting company that is thinking of expanding to a developing economy. Eventz Corp., an event management concern, is also thinking of entering into the same country's market. Which of the following factors would have the same impact for the two companies in terms of attractiveness of the market?



Answer: Political instability

A related diversification growth opportunity involves:

A related diversification growth opportunity involves:



Answer: investing in a new opportunity that has something in common with the retailer's present target market and retail format.

The type of merchandise and services offered, pricing policy, advertising and promotion programs, store design and visual merchandising, typical locations, and customer services are categorized as _____ in a retail strategy.

The type of merchandise and services offered, pricing policy, advertising and promotion programs, store design and visual merchandising, typical locations, and customer services are categorized as _____ in a retail strategy.



Answer: retail format

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