International Marketing Chapter 1
Showing posts with label International Marketing Chapter 1. Show all posts
Showing posts with label International Marketing Chapter 1. Show all posts

In the United States, some people believe that globalization has depressed the wages of American workers and resulted in the loss of both blue-collar and white-collar jobs. This is an example of:

In the United States, some people believe that globalization has depressed the wages of American workers and resulted in the loss of both blue-collar and white-collar jobs. This is an example of:



A) discrimination.
B) domination.
C) globaphobia.
D) management myopia.
E) economic crisis.


Answer: C) globaphobia.

Despite the impact of the driving forces, several restraining forces may slow a company's efforts to engage in global marketing. These restraining forces may include all of the following except:

Despite the impact of the driving forces, several restraining forces may slow a company's efforts to engage in global marketing. These restraining forces may include all of the following except:




A) management myopia.
B) national controls.
C) opposition to globalization.
D) newcomers from emerging markets.
E) organizational culture.


Answer: D) newcomers from emerging markets.

H.F. Iskander, general manager of Chevron's Kuwait office stated "Chevron is pumping oil in different locations all over the world ... there isn't a rock we haven't drilled through. We centralize all that knowledge at our headquarters, analyze it, sort it out, and that enables us to solve any oil-drilling problem anywhere." From the global marketing point of view this is an example of a global company:

H.F. Iskander, general manager of Chevron's Kuwait office stated "Chevron is pumping oil in different locations all over the world ... there isn't a rock we haven't drilled through. We centralize all that knowledge at our headquarters, analyze it, sort it out, and that enables us to solve any oil-drilling problem anywhere." From the global marketing point of view this is an example of a global company:



A) that is hungry to exploit natural resources.
B) that is trying to be first to explore oil.
C) that it is trying to solve world problems.
D) that gains leverage through experience transfers.
E) that it does not have easy access to information.


Answer: D) that gains leverage through experience transfers.

Pfizer, Merck, Novartis, and other pharmaceutical companies have little choice but to engage in global marketing since:

Pfizer, Merck, Novartis, and other pharmaceutical companies have little choice but to engage in global marketing since:



A) there is little demand for their products in home countries.
B) their research centers are located overseas.
C) no single market is large enough to recover costs incurred in research.
D) there is more demand overseas for their products.
E) technology is not available in home countries.


Answer: C) no single market is large enough to recover costs incurred in research.

Nestlé, Unilever, GlaxoSmithKline, and Royal Philips Electronics can be considered transnational companies on the basis of:

Nestlé, Unilever, GlaxoSmithKline, and Royal Philips Electronics can be considered transnational companies on the basis of:



A) sales outside the home country to total sales.
B) assets outside the home country to total assets.
C) employees outside the home country to total employees.
D) headquartered in a relatively small home country market.
E) all of the above


Answer: E) all of the above

Transnational companies, such as Toyota and Honda, have characteristic features that include:

Transnational companies, such as Toyota and Honda, have characteristic features that include:



A) being in both global markets and utilizes global supply chains.
B) characterized by a mind-set of being "stateless."
C) using both localized and standardized elements in marketing programs.
D) decisions made on the basis of ongoing research.
E) all of the above


Answer: E) all of the above

Unilever, the Anglo-Dutch consumer products company, at one time had 30 different package designs and 48 different formulations for its Rexona deodorant brand. This is an example of:

Unilever, the Anglo-Dutch consumer products company, at one time had 30 different package designs and 48 different formulations for its Rexona deodorant brand. This is an example of:



A) ethnocentric orientation.
B) polycentric orientation.
C) regiocentric orientation.
D) geocentric orientation.
E) transnational orientation.


Answer: B) polycentric orientation.

The cell phone divisions of Toshiba, Sharp, and other Japanese companies prospered by focusing on the domestic market. When handset sales in Japan slowed a few years ago, the Japanese companies realized that Nokia, Motorola, and Samsung already dominated key world markets. Atsutoshi Nishida, president of Toshiba, noted, "We were thinking only about Japan. We really missed our chance." This example illustrates:

The cell phone divisions of Toshiba, Sharp, and other Japanese companies prospered by focusing on the domestic market. When handset sales in Japan slowed a few years ago, the Japanese companies realized that Nokia, Motorola, and Samsung already dominated key world markets. Atsutoshi Nishida, president of Toshiba, noted, "We were thinking only about Japan. We really missed our chance." This example illustrates:



A) geocentric orientation.
B) regiocentric orientation.
C) polycentric orientation.
D) ethnocentric orientation.
E) poor globalization orientation.


Answer: D) ethnocentric orientation.

As of 2007 Gap operated 2,692 stores in the United States and more than 450 stores internationally. The company sources most of its clothing from apparel factories in Honduras, the Philippines, India, and other low-wage countries. If Gap would like to open more stores in Japan, primary consideration should include:

As of 2007 Gap operated 2,692 stores in the United States and more than 450 stores internationally. The company sources most of its clothing from apparel factories in Honduras, the Philippines, India, and other low-wage countries. If Gap would like to open more stores in Japan, primary consideration should include:



A) industry conditions.
B) sources of competitive advantage.
C) the condition of the apparel market worldwide.
D) demand in Japan for U.S. style garments.
E) all of the above


Answer: E) all of the above

Which of the following correctly states McDonald's approach to standardization and adaptation of the marketing mix?

Which of the following correctly states McDonald's approach to standardization and adaptation of the marketing mix?



A) McDonald's standardizes some product elements and adapts others.
B) McDonald's standardizes some place elements and adapts others.
C) McDonald's standardizes some promotion elements and adapts others.
D) McDonald's standardizes some price elements and adapts others.
E) all of the above


Answer: E) all of the above
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