Showing posts with label Marketing Research Chapter 13. Show all posts
Showing posts with label Marketing Research Chapter 13. Show all posts

If 35 percent of TV viewers recalled seeing an ad for a Toyota Prius on a particular television program based on a sample of 800 viewers, the 95 percent confidence interval for this study would be between approximately _____.

If 35 percent of TV viewers recalled seeing an ad for a Toyota Prius on a particular television program based on a sample of 800 viewers, the 95 percent confidence interval for this study would be between approximately _____.



a.
30 percent and 40 percent
b.
32 percent and 38 percent
c.
28 percent and 42 percent
d.
20 percent and 30 percent


Answer: B: 32 percent and 38 percent

If the sample standard deviation is 10.5 and the sample mean is 48 based on a study with a sample size of 120, the 95 percent confidence interval about the mean is between approximately _____.

If the sample standard deviation is 10.5 and the sample mean is 48 based on a study with a sample size of 120, the 95 percent confidence interval about the mean is between approximately _____.



a.44.37 and 51.63
b.46.12 and 49.88
c.47.88 and 48.12
d.40.0 and 50.0


Answer: B: 46.12-49.88

Which of the following is a step in determining sample size?

Which of the following is a step in determining sample size?



a.estimate the standard deviation of the population
b.make a judgment about the allowable magnitude of error
c.determine a confidence level
d.all of these choices


Answer: D: All of these choices

The formula below is used to calculate the ______ .

The formula below is used to calculate the ______ .


(ZS/E)2

a.sample standard deviation
b.population standard deviation
c.sample size
d.sample variance


Answer: C: Sample Size