You use volume constraints to _______________. (Choose Two)

You use volume constraints to _______________. (Choose Two)

A) To allow you to test strategies on a subset of offers.
B To Limit the number of offers made.
C) To limit the number of offers made on a specific channel.
D) To limit the number of contacts with a customer.
E) To enable you test campaigns.

Answer: B & C.

Which of the following statements is true when describing a contact policy?

Which of the following statements is true when describing a contact policy?

A) Contact policies can be defined in campaigns.
B) Once a number of contacts is exceeded it cannot be reset without a manual intervention.
C) You can only use contact policy for the email and SMS channels
D) Once a contact policy is added to the strategy it immediately takes effect.

Answer: D

When configuring a multi-channel campaign you must configure the following (Choose Two)

When configuring a multi-channel campaign you must configure the following (Choose Two)

A) Campaign Goals
B) Offers to be used
C) Strategy
D) Engagement
E) Audience

Answer: C & D.

When executing a distribution test we must _______________.

When executing a distribution test we must _______________.

A) No additional information is required.
B) specify the strategy to be used
C) apply volume constraints
D) refresh starting population

Answer: A

To verify a complete offer journey you navigate to the Test offer tab and specify ? (Choose One)

To verify a complete offer journey you navigate to the Test offer tab and specify ? (Choose One)

A) A valid email address, Start as a starting point and a channel.
B) A Seed List, Start as starting point and a channel.
C) A seed List, a valid email address, Start as a starting point and a channel.
D) A Seed List, with any starting point and a channel.

Answer: B

What function does the Next-Best-Action strategy perform before determining if the customer will be presented with the Sales offers?

What function does the Next-Best-Action strategy perform before determining if the customer will be presented with the Sales offers?

A) The NBA strategy checks the NBORelevant component and if true the Sales issue is chosen
B) The NBA strategy arbitrates to determine if the Sales issue has the highest priority over Service and Retention
C) The NBA strategy uses the propensity of the highest relevant Offer to set the priority of the Sales issue
D) The NBA strategy uses the call reason to boost the priority of the Sales issue so that it is chosen

Answer: B

The NBO strategy ranks all available offers in descending order. How will the offers be ranked?

The NBO strategy ranks all available offers in descending order. How will the offers be ranked?

A) By priority only
B) By propensity only
C) By propensity first and then by priority
D) By priority first and then by propensity

Answer: C

The main purpose of the AllOffers sub-strategy is to:

The main purpose of the AllOffers sub-strategy is to:

A) Prioritize Offers
B) Exclude irrelevant offers
C) Import Sales Offers
D) Exclude ineligible offers

Answer: A

What type of decision rule does the Is Intent Relevant decision component use to determine if the intent expressed by the customer is relevant to the available offers?

What type of decision rule does the Is Intent Relevant decision component use to determine if the intent expressed by the customer is relevant to the available offers?

A) Scorecard
B) Decision Tree
C) Decision Table
D) Map Value

Answer: C

Which parameter is used to determine if the offer is relevant by the Relevancy decision table?

Which parameter is used to determine if the offer is relevant by the Relevancy decision table?

A) OfferStatus
B) Channel
C) Customer CLV Threshold
D) Call Reason

Answer: A

If you want to change the priority of an issue in the NextBestAction strategy you _______________ (Choose One)

If you want to change the priority of an issue in the NextBestAction strategy you _______________ (Choose One)

A) The issues are processed in parallel.
B) You alter the order of components in the switch component.
C) Use the Prioritize component to order the issues.
D) Use the Relevant property

Answer: B

In the NextBestAction Strategy, the NBA switch evaluates the sub-strategy with the highest position in the list first. What is the name of the shared Boolean parameter that determines the relevancy of each sub-strategy?

In the NextBestAction Strategy, the NBA switch evaluates the sub-strategy with the highest position in the list first. What is the name of the shared Boolean parameter that determines the relevancy of each sub-strategy?

A) .Primary
B) .MostRelevant
C) .Priority
D) .Relevant

Answer: D

The NBA decision strategy is represented at its highest level by three decision strategies that address three business issues: What are they? (Choose three)

The NBA decision strategy is represented at its highest level by three decision strategies that address three business issues: What are they? (Choose three)

A) Customer Service
B) Negotiation
C) Retention
D) Sales
E) Acquisition

Answer: A, C & D.

- Dictates that each strategy is responsible for determining the conditions under which it becomes relevant to a customer - Allows strategy developers to focus on successful strategy arbitration without having to be concerned about the issue of relevance

Which strategy design principle is summarised below?

- Dictates that each strategy is responsible for determining the conditions under which it becomes relevant to a customer
- Allows strategy developers to focus on successful strategy arbitration without having to be concerned about the issue of relevance

A) Self-Resolution
B) Self-Determination
C) Self-Possession
D) Self-Encapsulation

Answer: D

Which strategy design principle is summarised below?

Which strategy design principle is summarised below?

- Allows the different parties that are responsible for each strategy to maintain and evolve their respective strategies without interfering with, or even being aware of, the details of the other strategies
- Dictates that every decision strategy must be independent of every other strategy


A) Separation of Strategies
B) Separation of Functions
C) Separation of Concerns
D) Separation of Business Areas

Answer: C

In which Communication Channels would Next-Best-Action Advisor apply?

In which Communication Channels would Next-Best-Action Advisor apply?

A) Self-Service.
B) Contact Center.
C) Social Media.
D) Email.

Answer: B

A key principal of Next-Best-Action Advisor capability at the interface between the business and the customer is to:

A key principal of Next-Best-Action Advisor capability at the interface between the business and the customer is to:

A) Promote intelligent interactions.
B) Recommend the correct way to use a product.
C) Often, the NBAA portal presents the agent with all relevant offers.
D) Prevent inconsistent actions from being taken.

Answer: A

How many offers are displayed by default in the 'Other Offers' Panel?

How many offers are displayed by default in the 'Other Offers' Panel?

A) Top 5
B) Top 3
C) The full list of offers is displayed.
D) Top 1

Answer: B

The Full History of customer interactions can be accessed from the:

The Full History of customer interactions can be accessed from the:

A) Profile panel.
B) Interaction History Tab.
C) Customer Journey Bar.
D) Next Best Offer panel.

Answer: C

What happens with the Next-Best-Action when a call intent is selected from the 'Why is the customer here' panel?

What happens with the Next-Best-Action when a call intent is selected from the 'Why is the customer here' panel?

A) The Next-Best-Action will remain constant and will not be affected by different call intent.
B) The Next-Best-Action is re-evaluated and a new action is recommended.
C) The Next-Best-Action is evaluated for the first time.
D) The Next-Best-Action uses predictive and adaptive models to validate the call reason.

Answer: B