Marketing Research Chapter 12
Showing posts with label Marketing Research Chapter 12. Show all posts
Showing posts with label Marketing Research Chapter 12. Show all posts

All of the following are common sampling criteria EXCEPT _____.

All of the following are common sampling criteria EXCEPT _____.



a.degree of accuracy required
b.size of the population
c.resources available
d.time available to conduct the research


Answer: B: Size of the population

If a national political pollster selects ten states randomly, then randomly selects five counties within each state, then randomly selects five voting precincts within these counties, then randomly selects five blocks within these precincts, then randomly selects five households for door-to-door interviews about their voting intentions in the next Presidential election, this is an example of what type of sampling procedure?

If a national political pollster selects ten states randomly, then randomly selects five counties within each state, then randomly selects five voting precincts within these counties, then randomly selects five blocks within these precincts, then randomly selects five households for door-to-door interviews about their voting intentions in the next Presidential election, this is an example of what type of sampling procedure?



a.simple random sample
b.multistage area sample
c.systematic sample
d.nonprobability sample


Answer: B: Multistage area sample

Which sampling technique is an economically efficient sampling technique in which the primary sampling unit is not the individual element in the population but a large cluster of elements?

Which sampling technique is an economically efficient sampling technique in which the primary sampling unit is not the individual element in the population but a large cluster of elements?



a.cluster sampling
b.stratified sampling
c.grouped sampling
d.homogeneous sampling


Answer: A: Cluster Sampling

If a researcher for Procter & Gamble selects five states randomly, and then selects 10 supermarket chains within each of these states to call for a phone survey for research regarding a new shampoo, what type of sampling procedure is being used?

If a researcher for Procter & Gamble selects five states randomly, and then selects 10 supermarket chains within each of these states to call for a phone survey for research regarding a new shampoo, what type of sampling procedure is being used?



a.systematic sample
b.simple random sample
c.nonprobability sample
d.cluster sample


Answer: D: Cluster Sample

A stratified sample in which the number of sampling units drawn from each stratum is in proportion to the population size of that stratum is called a(n) _____.

A stratified sample in which the number of sampling units drawn from each stratum is in proportion to the population size of that stratum is called a(n) _____.



a.proportional stratified sample
b.balanced stratified sample
c.even stratified sample
d.primary stratified sample


Answer: A: Proportional stratified sample

If a researcher wants to select 50 customers from a sampling frame of 250 customers who have purchased at least $10,000 worth of products from his company within the past six months using a systematic sampling technique, after a random start, the researcher should select every ______ name on the list.

If a researcher wants to select 50 customers from a sampling frame of 250 customers who have purchased at least $10,000 worth of products from his company within the past six months using a systematic sampling technique, after a random start, the researcher should select every ______ name on the list.



a.20th
b.10th
c.5th
d.50th


Answer: C: 5th

When a researcher puts the name of each person on a sampling frame list on a 3" x 5" card, shuffles the cards thoroughly, and then selects 35 names from the top of the pile of cards for a phone interview study, this is an example of what type of sampling procedure?

When a researcher puts the name of each person on a sampling frame list on a 3" x 5" card, shuffles the cards thoroughly, and then selects 35 names from the top of the pile of cards for a phone interview study, this is an example of what type of sampling procedure?



a.judgment sample
b.simple random sample
c.stratified sample
d.area sample


Answer: B: Simple random sample

A marketing researcher wants to put together four focus groups of 18-24 year-old males who are "heavy downloaders of music" (defined as downloading 50 songs per month). He finds one person in the target market who qualifies and then asks that person to suggest the names of two other males between the ages of 18-24 who download music so that he can invite them to participate in the focus group. These people, in turn, are each asked to suggest two others similar to themselves to participate in the focus group study. This procedure represents what type of sampling procedure?

A marketing researcher wants to put together four focus groups of 18-24 year-old males who are "heavy downloaders of music" (defined as downloading 50 songs per month). He finds one person in the target market who qualifies and then asks that person to suggest the names of two other males between the ages of 18-24 who download music so that he can invite them to participate in the focus group. These people, in turn, are each asked to suggest two others similar to themselves to participate in the focus group study. This procedure represents what type of sampling procedure?



a.stepwise sample
b.judgment sample
c.area sample
d.snowball sample


Answer: D: Snowball Sample

When the head of the marketing research department instructs field interviewers to interview parents at a soccer tournament such that they each interview 10 truck owners, 10 SUV owners, 8 sedan owners, and 4 owners of sports cars, this represents what type of sampling procedure?

When the head of the marketing research department instructs field interviewers to interview parents at a soccer tournament such that they each interview 10 truck owners, 10 SUV owners, 8 sedan owners, and 4 owners of sports cars, this represents what type of sampling procedure?



a.systematic sample
b.quota sample
c.area sample
d.multistage sample


Answer: B: Quota sample

When a marketing vice-president tells the marketing department to schedule a test market in Dallas because he feels that this city is "typical" of the composition of the target market for a new product nationally, this is an example of what type of sample?

When a marketing vice-president tells the marketing department to schedule a test market in Dallas because he feels that this city is "typical" of the composition of the target market for a new product nationally, this is an example of what type of sample?



a.judgment sample
b.area sample
c.cluster sample
d.convenience sample


Answer: A: Judgement Sample

Which of the following is a nonprobability sampling technique in which an experienced individual selects the sample based on his or her judgment about some appropriate characteristics required of the sample member?

Which of the following is a nonprobability sampling technique in which an experienced individual selects the sample based on his or her judgment about some appropriate characteristics required of the sample member?



a.area sample
b.subjective sample
c.stratified sample
d.judgment sample


Answer: D: Judgment sample
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