Marketing Principles Chapter 18
Showing posts with label Marketing Principles Chapter 18. Show all posts
Showing posts with label Marketing Principles Chapter 18. Show all posts

A unique consequence of social media is the wide-spread shift from _________.

A unique consequence of social media is the wide-spread shift from _________.



a. many-to-one communication to one-to-many communication
b. many-to-one communication to one-to-many communication
c. one-to-many communication to many-to-one communication
d. one-to-many communication to many-to-many communication


Answer: d. one-to-many communication to many-to-many communication

An organization recognizes customers where they are while _________.

An organization recognizes customers where they are while _________.



a. responding to customer inquiry
b. listening without objective
c. identifying market opportunities
d. identifying market risks


Answer: a. responding to customer inquiry

Which is the first stage of effective listening?

Which is the first stage of effective listening?



a. Without objective
b. Tracking band mentions
c. Measuring customer satisfaction
d. Measuring customer satisfaction


Answer: a. Without objective

The first stage of effective listening requires _________.

The first stage of effective listening requires _________.



a. a listening platform with a large staff dedicated to the client
b. a listening platform with key word report capabilities
c. insight platforms that offer online focus-group solutions
d. social media notification tools


Answer: d. social media notification tools

Tracking brand mentions requires _________.

Tracking brand mentions requires _________.



a. a listening platform
b. social media notification tools
c. advanced customer database
d. advanced customer database


Answer: a. a listening platform

The second step of effective listening involves _________.

The second step of effective listening involves _________.



a. measuring customer satisfaction
b. tracking brand mentions
c. responding custom queries
d. improving campaign efficiency


Answer: b. tracking brand mentions

The purpose of the first step of effective listening is to _________.

The purpose of the first step of effective listening is to _________.



a. generate high sense of satisfaction for customer
b. track discussions, understand sentiment, and identify influencers to improve overall marketing strategy.
c. keep up with brand and competitor information
d. measure impact of satisfaction or frustration during interaction


Answer: c. keep up with brand and competitor information

The term social media refers to _________.

The term social media refers to _________.



a. journalists who interact with the general public in a free manner
b. media that the government uses to address the public
c. any tool that uses traditional methods to facilitate conversations
d. any tool or service that uses the Internet to facilitate conversations


Answer: d. any tool or service that uses the Internet to facilitate conversations
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