a. Fixture
b. Directional
c. Point-of-sale
d. Price/info
e. Category
Answer: C
a. Fixture
b. Directional
c. Point-of-sale
d. Price/info
e. Category
Answer: E
a. Fixture
b. Directional
c. Point-of-sale
d. Price/info
e. Category
Answer: B
a. logo signage at the rear of the store.
b. directional and departmental signage.
c. signage comparing the store's prices to competitors.
d. signage that points out the product's features.
e. point-of-sale signage.
Answer: B
a. Mission signage
b. Store signage
c. Category signage
d. Institutional signage
e. Policy signage
Answer: D
a. Store name and logo
b. Background music
c. Institutional signage
d. Directional and category signage
e. Lifestyle graphics
Answer: B
a. retailers are making bigger investments in high-tech methods of communications.
b. customers are becoming increasingly sophisticated.
c. retailers have found it necessary to cut costs by reducing their sales staffs.
d. they provide better service than sales associates.
e. more and more people are functionally illiterate.
Answer: C
a. Effective store designs should appeal only to the senses of sight and sound.
b. Background music is no longer considered a valuable marketing tool to influence shopper behavior.
c. Retailers today are trying to use lighting as a key in-store marketing tool to put consumers in the "mood".
d. The tempo of music affects how long shoppers stay in a store.
e. The placement of ads in a store's background music is illegal in the United Sates.
Answer: D
a. ambience
b. sensory assault
c. sensory maximization
d. total sensory
e. sensory decor
Answer: D
a. title.
b. prologue.
c. chapters.
d. ending.
e. book cover.
Answer: E
a. Feel
b. Ambience
c. Flavor
d. Sense
e. Decor
Answer: B
a. It is not typically associated with a shopable fixture.
b. It is usually located in a focal point or feature area of the store.
c. It is most widely used by discounters and other low-price retailers.
d. It makes use of props in addition to the merchandise.
e. It does not have to include merchandise.
Answer: C
a. the practice of making the most profitable merchandise the most visible.
b. the practice of making all the merchandise as visible as possible.
c. practiced by lower-end stores attempting to shake their "cheap" image.
d. the artistic display of merchandise and theatrical props to set the tone for the store.
e. intended to be highly shopable.
Answer: D
a. Large, metal, bulky fixtures will enhance sales while more delicate fixtures reduce sales potential.
b. When shopping for clothing, let the fixtures point out the sizes before they reveal the color of the items.
c. Design the store so that customers can view all the fixtures holding the merchandise by turning at a 90-degree angle from their normal path of travel.
d. Always use simple "earth tones."
e. Match the fixture to the merchandise, not the merchandise to the fixture.
Answer: E
a. Displaying merchandise in vertical bands of color can increase sales.
b. Consumers always turn left when entering a store for the first time.
c. Shoppers view merchandise at 45-degree angles from their path of travel.
d. Merchandise displays evoke images of how trendy or value oriented a retailer is.
e. Displaying hair-care products on a high series of shelves in the waiting area that is lighted with fluorescent light fixtures.
Answer: B
a. different merchandising methods can strongly influence buying habits.
b. merchandise presentation teaches consumers how to shop effectively.
c. consumers in a store should be led around like mice through a maze.
d. social factors strongly influence shopping behavior.
e. shoppers can be classified according to psychological tests.
Answer: A
a. Stacking and shelving
b. Pegging and folding
c. Dumping and shelving
d. Stacking and dumping
e. Hanging and pegging
Answer: D
a. can be labor intensive to display and maintain.
b. makes small merchandise appear disorderly and haphazard.
c. cannot be incorporated into a wall system.
d. gives a low-cost, low-quality image to a store.
e. cannot work with gondolas.
Answer: A
a. four-way rack
b. gondola
c. round rack
d. straight rack
e. flat-base deck
Answer: A
a. it allows garments to be presented face out.
b. it holds more merchandise than either the straight rack or the four-way rack.
c. it holds the bulk of merchandise without looking as heavy as a long straight rack.
d. it is less expensive than the gondola and twelve-hold rack.
e. it takes up less floor space than either the straight rack or the four-way rack.
Answer: C