Showing posts with label Managing Marketing Information. Show all posts
Showing posts with label Managing Marketing Information. Show all posts

Explain the difference between Exploratory, Descriptive and Causal Research.

Explain the difference between Exploratory, Descriptive and Causal Research.



-exploratory- the objective is to gather preliminary information that will help define the problem and suggest hypotheses

-descriptive-the objective is to describe things, such as the market potential for a product or the demographics and attitudes of consumers who buy the product

-casual-the objective is to test hypotheses about cause and effect relationships