Marketing MCQ: Internet Marketing

Name five types of websites a company can promote to attempt to fill the SERP with positive content.

-Corporate blog
-Corporate website
-Social Media Profiles
-Directory listings
-Corporate ads

What are the three "Ts" when considering a emergency response to a negative opinion of your organization?

Answer:

-Timeliness
-Transparency
-Training

If a company responds to a negative report on a scam reporting website, why should the company not mention its name in the response?

Answer: Mentioning the company's name can potentially allow the negative information optimize better than content the company actually want to be seen.

Name a tool that allows a company to monitor mentions of its brands (and even its high-level employees) in any public online site?

Answer: -Google Alerts

What is ORM? Why is it important?

Answer:

-Online Reputation Management- The act of reviewing what is being said about a company or individual online so that the company or individual can engage in activities that improve their overall public relations. Online reputations management is public relations, but online

Name two types of companies for which LinkedIn users make a great advertising target.

Answer:

-Business to Business Companies
-Companies attracting talent to their workforce

LinkedIn does not have a "News Feed." Instead it has

Answer: Updates

The gold standard on YouTube is to create a video that simultaneously

Answer:

-entertains
-make money through advertising

YouTube offers four different types of ads. Three of them run in the videos themselves. What is the fourth type of ad?

Answer:

Display ads
Overlay in-video ads
Trueview in-stream ads
non-skippable in-stream ads

Consider a small online clothing boutique. Describe two ways this boutique could use Pinterest to increase sales.

Answer:

-It can create a pinterest profile and organize pins with pertinent pins
-Provide a Pin it button on the company's website next to visually appealing content

A pin on Pinterest includes a picture, a caption, and importantly,

Answer: link to the website URL

Why would a company pay to promote a tweet to someone who has already followed the company's Twitter profile?

Answer: Paying to promote a tweet makes that tweet stay near the top of their feed. It ensures that more followers will see the tweet

Because of the 140-character limit on tweets, most company tweets provide additional content through

Answer: -shortened links

If a company's Facebook posts are not being shown, what can the company do to be seen by more of its fans?

Answer: It can pay facebook to make its content reach more of its fans. Increase engagement on page, buy advertisements, and boost posts

In addition to paying CPM and CPC, Facebook advertisers can also pay for advertising via
oCPM (optimized CPM) and CPA (cost per action).

Suppose you have a company Facebook profile that has 10,000 fans. Your posts are being viewed by only 100 of those fans on average. You know that more than 1% of your fans are logging on to Facebook every day. What explains this low viewing by your fans?

Answer: Facebook does not display all content posted by friends or liked pages. Each user has hundreds of friends, so it would be too much. Use algorithm formerly known as EdgeRank, to put certain posts on your wall.

-It has low engagement, viewers are not engaged. The Facebook algorithm notices that and stops displaying it

The Facebook News Feed consists of what four types of content?

Answer:

1. any content posted by friends, such as pictures, links, videos, statuses, etc.
2. other actions from friends such as likes, comments, etc.
3. content from pages liked by the user
4. paid-for advertisement

Your friend manages social media for an online retailer. This friend brags about his company's 100,000 social media followers. You respond, "That's a good volume, but do you have any measures of

Answer:

-Engagement
-Conversion

Name two things that can be done to increase the likelihood of someone posting a piece of 'viral' content to his/her social media account?

Answer: Make content noteworthy and provide clear shortcut links

Name the three parts of the virality formula. X = Pf N Pv

Name the three parts of the virality formula.
X = Pf N Pv

-X is # of additional views generated from one person viewing,
-Pf is the probability of person forwarding that video to other people,
-N is number of people who see the forward,
-Pv is probability of person receiving the forward viewing the video.

List three ways a company can attract followers to its social media account(s).

Answer:

-Events
-Advertising
-Webstie