Marketing Chapter 18
Showing posts with label Marketing Chapter 18. Show all posts
Showing posts with label Marketing Chapter 18. Show all posts

Laelle Corp., a multinational company conducts a session on workplace issues such as gender discrimination, sexual harassment, and racism. Given this information, the session will most likely train the employees on _____.

Laelle Corp., a multinational company conducts a session on workplace issues such as gender discrimination, sexual harassment, and racism. Given this information, the session will most likely train the employees on _____.



a. business ethics

b. pricing decision

c. expansion criteria

d. quality improvement



Answer: a. business ethics

Gears, a motorcycle manufacturer, assembles 20 motorcycles each day. As the motorcycles roll down the assembly line, power tools are used by factory workers to tighten bolts wherever necessary on the product. In this scenario, power tools are examples of _____.

Gears, a motorcycle manufacturer, assembles 20 motorcycles each day. As the motorcycles roll down the assembly line, power tools are used by factory workers to tighten bolts wherever necessary on the product. In this scenario, power tools are examples of _____.


a. component parts

b. raw materials

c. major equipment

d. accessory equipment



Answer: d. accessory equipment

Which of the following statements is true of major equipment?

Which of the following statements is true of major equipment?



a. It includes goods such as portable drills, power

tools, microcomputers, and computer software.

b. It includes materials such as sheet metal, chemicals,

specialty steel, treated lumber, and plastic.

c. It includes materials such as mineral ore, timber,

wheat, corn, fruits, vegetables, and fish.

d. It includes capital goods such as expensive

machines, mainframe computers, and blast

furnaces.



Answer: d. It includes capital goods such as expensive

machines, mainframe computers, and blast

furnaces.

Ralone Corp. manufactures printers. When it launched a new line of laser printers, it also introduced laser toners. None of the other laser toners in the market were compatible with its laser printers. So, as long as its laser printers are in demand, its laser toners will also be in demand. In this scenario, Ralone Corp.'s laser printers and laser toners are products that exhibit _____.

Ralone Corp. manufactures printers. When it launched a new line of laser printers, it also introduced laser toners. None of the other laser toners in the market were compatible with its laser printers. So, as long as its laser printers are in demand, its laser toners will also be in demand. In this scenario, Ralone Corp.'s laser printers and laser toners are products that exhibit _____.



a. elastic demand

b. inelastic demand

c. fluctuating demand

d. joint demand



Answer: d. joint demand

Which of the following statements is true of the multiplier effect?

Which of the following statements is true of the multiplier effect?



a. It happens when there is inelastic demand.

b. It leads to little or no change in facilities and

equipment of businesses that produce consumer

products.

c. It happens because business demand is more

stable than the demand for consumer products.

d. It produces highly fluctuating demand for business

products.



Answer: d. It produces highly fluctuating demand for business products.

According to the North American Industry Classification System (NAICS), which of the following goods- or service-producing firms are grouped together?

According to the North American Industry Classification System (NAICS), which of the following goods- or service-producing firms are grouped together?



a. Firms that use identical marketing strategies

b. Firms that use identical production processes

c. Firms that are located in identical geographical

locations

d. Firms that share identical capital investment



Answer: b. Firms that use identical production processes

Luis, a supply manager at Benson Corp., calls a sales representative at OffPro Distributors to place an order for 50 reams of copy paper for official purposes. OffPro Distributors purchases the required goods from Ranson Inc. and delivers the goods to Luis the next day. In this scenario, OffPro Distributors is an example of a(n) _____.

Luis, a supply manager at Benson Corp., calls a sales representative at OffPro Distributors to place an order for 50 reams of copy paper for official purposes. OffPro Distributors purchases the required goods from Ranson Inc. and delivers the goods to Luis the next day. In this scenario, OffPro Distributors is an example of a(n) _____.



a. reseller

b. institution

c. producer

d. manufacturer



Answer: a. reseller

In the context of business customers, which of the following statements is true of institutional purchasers?

In the context of business customers, which of the following statements is true of institutional purchasers?




a. They buy finished goods and resell them for a profit.

b. They carry thousands of items in stock and employ

sales forces to contact business customers.

c. They buy business goods and incorporate them into

products they produce.

d. They seek to achieve goals other than the standard

business goals of profit.



Answer: d. They seek to achieve goals other than the standard business goals of profit.

Which of the following statements is true of producers?

Which of the following statements is true of producers?



a. They seek to achieve goals other than the standard

business goals of profit.

b. They account for the greatest volume of purchases

of any business category.

c. They buy business products and resell them to

business customers.

d. They use purchased goods and services to

incorporate into other products.



Answer: d. They use purchased goods and services to

incorporate into other products.

Cakes and Flowers, a local café, sends out hand-written greeting cards along with a box of cupcakes to all its loyal customers during Christmas week. In this case, Cakes and Flowers is evidently implementing _____.

Cakes and Flowers, a local café, sends out hand-written greeting cards along with a box of cupcakes to all its loyal customers during Christmas week. In this case, Cakes and Flowers is evidently implementing _____.




a. content marketing

b. alliance marketing

c. relationship marketing

d. cloud marketing



Answer: c. relationship marketing

In the context of business relationships in Japan, which of the following best describes a keiretsu?

In the context of business relationships in Japan, which of the following best describes a keiretsu?



a. It is a legal consolidation of companies into a single

entity.

b. It is a network of interlocking corporate affiliates.

c. It is a group of companies that do not have

subsidiaries in foreign countries.

d. It is a group of companies that only use natural

resources as their primary source of energy.



Answer: b. It is a network of interlocking corporate affiliates

Milestones, a start-up job consultancy, takes the first step in the marketing funnel and decides to create a page on a social networking website that describes its services. Through this, it hopes to attract as many followers as possible. In the context of business-to-business (B-to-B) social media marketing, this first step is an example of the marketing metric of _____.

Milestones, a start-up job consultancy, takes the first step in the marketing funnel and decides to create a page on a social networking website that describes its services. Through this, it hopes to attract as many followers as possible. In the context of business-to-business (B-to-B) social media marketing, this first step is an example of the marketing metric of _____.



a. awareness

b. engagement

c. review

d. conversion



Answer: a. awareness

An industrial product is bought for the purpose of

An industrial product is bought for the purpose of



a. satisfying an individual's personal wants or

needs.

b. being given as a gift to people.

c. being consumed by family and friends.

d. manufacturing other goods or services.



Answer: d. manufacturing other goods or services.

In the context of business products, which of the following statements is true of raw materials?

In the context of business products, which of the following statements is true of raw materials?



a. Raw materials are usually sold in small quantities.

b. Raw materials are finished items ready for assembly.

c. Individual producers greatly influence the pricing

and supply of raw materials.

d. Promotion of raw materials is usually done via

personal selling.



Answer: d. Promotion of raw materials is usually done via

personal selling.

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