1. Demographic Environment
2. Economic Environment
3. Natural Environment
4. Technological Environment
5. Political Environment
6. Cultural Environment
1. Paradox- life is getting better and worse at the same time
2. Trust not- consumer confidence has dropped for groups that used to be "honorable"
3. Go it alone
4. Intelligence does count
5. No sacrifices- give up taste?
6. Stress is hard to beat- get enough sleep
7. Reciprocity is the way to go
8. Me-2- the desire to live in a world built by me, not by you
Answer: forces that affect a society's basic values, perceptions, preferences and behavior
- Protect companies from each other
- protect consumers from unfair business practices
- protect the interests of society
(part of Political Macroenvironment)
- Norway bans contests for sale promotions
- Germany prohibits displaying of the competition's products in an advertising face off
Answer:
1. growing shortages of raw materials
2. increased pollution
3. more govt. intervention in natural resource management
Answer: 1990s, natural environment was was the major worldwide issue facing business and the public
- natural resources required as inputs
- suggests the environment might be affected positively or adversely as the result of Marketing Mix activities
1. Upper-class
2. Middle Class
3. Working class
4. Under lcass (most people on welfare, many retirees with no private pension plan)
most household income is spent on food, housing and transportation (the rest depends on income level)
Changes in Income
Changes in consumption patterns
1. Subsistence Economies
a. consume most of their own agricultural and industrial output
b. don't offer many market opportunities
2. Industrial Economies- rich markets for many different kinds of goods
- identifying the factors that affect consumer purchasing power
- identifying factors that affect consumer spending patterns
Answer: True