The relationship between the consumer's expectations and the product's ________ determines whether the buyer is satisfied or dissatisfied with a purchase.

The relationship between the consumer's expectations and the product's ________ determines whether the buyer is satisfied or dissatisfied with a purchase.

A) perceived performance
B) brand personality
C) recognition
D) consumer market
E) service quality


Answer: A) perceived performance

After purchasing a product, the consumer will be satisfied or dissatisfied and will engage in ________.

After purchasing a product, the consumer will be satisfied or dissatisfied and will engage in ________.

A) need recognition
B) alternative evaluation
C) postpurchase behavior
D) product expectations
E) information searches


Answer: C) postpurchase behavior

Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. Which of the following is one of these factors?

Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. Which of the following is one of these factors?

A) postpurchase behavior
B) attitude of others
C) cognitive dissonance
D) alternative evaluation
E) new product adoption


Answer: B) attitude of others

Marketers describe the way the consumer processes information to arrive at brand choices as ________.

Marketers describe the way the consumer processes information to arrive at brand choices as ________.

A) alternative evaluation
B) information search
C) purchase decision
D) situational factors
E) post-purchase dissonance


Answer: A) alternative evaluation

The information sources that are most effective at influencing a consumer's purchase decision are ________. These sources legitimize or evaluate products for the buyer.

The information sources that are most effective at influencing a consumer's purchase decision are ________. These sources legitimize or evaluate products for the buyer.

A) commercial
B) public
C) experimental
D) personal
E) social


Answer: D) personal

If the consumer's drive is strong and a satisfying product is near at hand, the consumer is likely to buy it then. If not, the consumer may store the need in memory or undertake a(n) ________.

If the consumer's drive is strong and a satisfying product is near at hand, the consumer is likely to buy it then. If not, the consumer may store the need in memory or undertake a(n) ________.

A) brand personality
B) alternative evaluation
C) postpurchase behavior
D) information search
E) product adoption


Answer: D) information search

The buying process starts with ________, in which the buyer recognizes a problem or need.

The buying process starts with ________, in which the buyer recognizes a problem or need.

A) need recognition
B) information search
C) evaluation of alternatives
D) purchase decision
E) separation of needs and wants


Answer: A) need recognition

The buyer decision process consists of five stages. Which of the following is NOT one of these stages?

The buyer decision process consists of five stages. Which of the following is NOT one of these stages?

A) need recognition
B) information search
C) variety-seeking buying behavior
D) purchase decision
E) postpurchase behavior


Answer: C) variety-seeking buying behavior

A(n) ________ is a person's relatively consistent evaluations, feelings, and tendencies toward an object or idea.

A(n) ________ is a person's relatively consistent evaluations, feelings, and tendencies toward an object or idea.

A) lifestyle
B) motive
C) belief
D) attitude
E) perception


Answer: D) attitude

A(n) ________ is a descriptive thought that a person has about something.

A(n) ________ is a descriptive thought that a person has about something.

A) lifestyle
B) motive
C) belief
D) attitude
E) perception


Answer: C) belief

Applying ________, marketers can affect demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement.

Applying ________, marketers can affect demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement.

A) subliminal advertising
B) social classes
C) learning theory
D) need recognition
E) cognitive dissonance


Answer: C) learning theory

______ are subtle stimuli that influence where, when, and how a person responds to an idea.

______ are subtle stimuli that influence where, when, and how a person responds to an idea.

A) Cues
B) Drives
C) Messages
D) Personalities
E) Impulses


Answer: A) Cues

Learning occurs through the interplay of all of the following EXCEPT ________.

Learning occurs through the interplay of all of the following EXCEPT ________.

A) drives
B) stimuli
C) cues
D) dissonance behavior
E) reinforcement


Answer: D) dissonance behavior

______ describes changes in an individual's behavior arising from experience.

______ describes changes in an individual's behavior arising from experience. 

A) Lifestyle
B) Learning
C) Perception
D) Cognitive dissonance
E) Aggressiveness


Answer: B) Learning

Some consumers worry that they will be affected by marketing messages without even knowing it. They are concerned about ________ advertising.

Some consumers worry that they will be affected by marketing messages without even knowing it. They are concerned about ________ advertising.

A) alternative evaluation
B) subliminal
C) perceptual
D) innovative
E) comparative


Answer: B) subliminal

People forget much that they learn. They tend to retain information that supports their attitudes and beliefs. This is called ________.

People forget much that they learn. They tend to retain information that supports their attitudes and beliefs. This is called ________.

A) selective retention
B) selective distortion
C) selective attitude
D) selective attention
E) perceptual vigilance


Answer: A) selective retention

People tend to interpret new information in a way that will support what they already believe. This is called ________.

People tend to interpret new information in a way that will support what they already believe. This is called ________.

A) selective retention
B) selective distortion
C) selective attitude
D) selective learning
E) selective perception


Answer: B) selective distortion

People cannot focus on all of the stimuli that surround them each day. A person's tendency to screen out most of the information to which he or she is exposed is called ________.

People cannot focus on all of the stimuli that surround them each day. A person's tendency to screen out most of the information to which he or she is exposed is called ________.

A) selective retention
B) selective distortion
C) selective attitude
D) selective attention
E) selective perception


Answer: D) selective attention

___ is the process by which people select, organize, and interpret information to form a meaningful picture of the world.

___ is the process by which people select, organize, and interpret information to form a meaningful picture of the world.

A) Personality
B) Perception
C) Selective grouping
D) Learning
E) Self-actualization


Answer: B) Perception

What is the LEAST pressing in Maslow's Hierarchy of Needs?

What is the LEAST pressing in Maslow's Hierarchy of Needs? 

A) physiological needs
B) social needs
C) esteem needs
D) self-actualization needs
E) safety needs


Answer: D) self-actualization needs