Archive for October 2020

A professor sent the following memo to his department chair for his authorization: Glen: I need to purchase a camera, Mac computer, and microphone for the selling center lab #2 just like we did for lab #1. This buying situation should be described as a:

A professor sent the following memo to his department chair for his authorization:
Glen: I need to purchase a camera, Mac computer, and microphone for the selling center lab #2 just like we did for lab #1. This buying situation should be described as a:



a. make-or-buy.

b. value buy.

c. new buy.

d. modified rebuy.

e. straight rebuy.



Answer: e

Which of the following is the best example of a modified rebuy situation?

Which of the following is the best example of a modified rebuy situation?



a. The purchase of a replacement hamster as the class mascot

b. Bidding on a new high school multipurpose gymnasium to replace one built in 1963

c. The purchase of three large-screen computer monitors to replace smaller monitors

d. The annual purchase of calendar refills for the desks of all company executives

e. The monthly updating of computer virus protection



Answer: c

Axel Spring AG, one of Europe's largest newspaper publishers, with 10,000 employees and more than 150 papers in 30 countries, announced it would switch its entire operation from PCs to Macs. Axel decided to make a switch to Apple because the company's layout work was already being done by Macs and the Macs were more user friendly, more elegant, and cheaper to maintain than they had been in the past. This is an example of a:

Axel Spring AG, one of Europe's largest newspaper publishers, with 10,000 employees and more than 150 papers in 30 countries, announced it would switch its entire operation from PCs to Macs. Axel decided to make a switch to Apple because the company's layout work was already being done by Macs and the Macs were more user friendly, more elegant, and cheaper to maintain than they had been in the past. This is an example of a:



a. new buy.

b. value buy.

c. straight rebuy.

d. modified rebuy.

e. make-or-buy.



Answer: d

A small police department wants to buy a machine with which it can perform alcohol breath tests. It has never had this capability before but feels it is an essential tool as the community grows. The machine costs about $5,000, which is almost 75 percent of the department's entire supply budget. This purchase would be an example of a(n) ____ situation.

A small police department wants to buy a machine with which it can perform alcohol breath tests. It has never had this capability before but feels it is an essential tool as the community grows. The machine costs about $5,000, which is almost 75 percent of the department's entire supply budget. This purchase would be an example of a(n) ____ situation.



a. extensive buying

b. low-involvement buying

c. new buy

d. modified rebuy

e. straight rebuy



Answer: c

A university is considering the purchase of a Web-based course delivery system due to increased demand for online courses and degrees. Since the school has not offered online courses before, what type of buying situation does this represent for the school?

A university is considering the purchase of a Web-based course delivery system due to increased demand for online courses and degrees. Since the school has not offered online courses before, what type of buying situation does this represent for the school?



a. Value engineering task

b. Modified rebuy

c. Straight rebuy

d. New buy

e. Derived rebuy



Answer: d

A new buy situation refers to the:

A new buy situation refers to the:



a. setting of new standards for current vendors.

b. establishment of a new buying center.

c. resolution of new conflict between buyer and seller.

d. search for replacement vendors for standard, currently used parts.

e. purchase of a product or service when a new demand arises.



Answer: e

The Beaumont Homeowner's Association had to replace its pool pump. They asked two local companies— Thompson Pools and Southern Pool and Spa Company—for quotes on replacing the pump. Beaumont negotiated with both companies and quickly decided to buy from Thompson Pools because its quote was $200 cheaper in its labor estimate. Which evaluative criterion appears to have been most important in making this purchase decision?

The Beaumont Homeowner's Association had to replace its pool pump. They asked two local companies— Thompson Pools and Southern Pool and Spa Company—for quotes on replacing the pump. Beaumont negotiated with both companies and quickly decided to buy from Thompson Pools because its quote was $200 cheaper in its labor estimate. Which evaluative criterion appears to have been most important in making this purchase decision?



a. Price

b. Familiarity with the product

c. Reliability

d. The availability of replacement parts

e. Buyer/seller relationship



Answer: a

Business buyers use a variety of criteria to evaluate alternative products and suppliers. The three most important criteria, in order of importance, are:

Business buyers use a variety of criteria to evaluate alternative products and suppliers. The three most important criteria, in order of importance, are:



a. price, sales support, and service.

b. quality, service, and price.

c. reputation, price, and capability.

d. price, delivery time, and product reliability.

e. service, quality, and reputation.



Answer: b

Harold works as a new business manager for a manufacturer of marine lubricants. He often talks to several different people before he locates someone who can give him a purchase order or a refusal. In terms of the buying center, he has the most trouble identifying the for his services.

Harold works as a new business manager for a manufacturer of marine lubricants. He often talks to several different people before he locates someone who can give him a purchase order or a refusal. In terms of the buying center, he has the most trouble identifying the for his services.



a. decider

b. influencer

c. purchaser

d. gatekeeper

e. user



Answer: a

You have started raising your first litter of AKC-registered Chihuahuas. You want to sell your puppies to Pets and People, the locally owned and operated pet store. How do you find the buyer?

You have started raising your first litter of AKC-registered Chihuahuas. You want to sell your puppies to Pets and People, the locally owned and operated pet store. How do you find the buyer?



a. Look at the formal organization chart of the company.

b. Get a copy of Pets and People's phone directory, where all buying center members are listed.

c. Contact the store and probe to see who is in charge of buying.

d. Locate the decider at Pets and People.

e. Wait for Pets and People to call you when they hear about your new breeding program.



Answer: c

Bob works for the Zinn Plumbing Company. After struggling with a particularly difficult job one day, he tells his supervisor, Miguel, that if he'd had a special type of wrench he could have finished the job much more quickly. Bob asks Miguel if the company would be willing to purchase the wrench. Miguel agrees that the wrench would be a good purchase, so the next day he approaches the company owner, Phyllis Zinn, and lays out for her all the reasons why the new wrench should be purchased. After listening to Miguel's presentation, Phyllis agrees that the wrench should be purchased and authorizes Miguel to pick one up from the plumbing parts distributor that afternoon. In this scenario:

Bob works for the Zinn Plumbing Company. After struggling with a particularly difficult job one day, he tells his supervisor, Miguel, that if he'd had a special type of wrench he could have finished the job much more quickly. Bob asks Miguel if the company would be willing to purchase the wrench. Miguel agrees that the wrench would be a good purchase, so the next day he approaches the company owner, Phyllis Zinn, and lays out for her all the reasons why the new wrench should be purchased. After listening to Miguel's presentation, Phyllis agrees that the wrench should be purchased and authorizes Miguel to pick one up from the plumbing parts distributor that afternoon. In this scenario:



a. Miguel is both the buyer and the decider.

b. Bob is both the influencer and the user.

c. Miguel is both the gatekeeper and the influencer.

d. Phyllis is both the initiator and the decider.

e. Both Bob and Miguel are initiators, and Phyllis is the influencer.



Answer: c

Which of the following statements about buying centers is true?

Which of the following statements about buying centers is true?



a. The most efficient buying centers have no more than five members.

b. No one individual should assume more than two buying center roles.

c. Buying centers are clearly labeled on all organizational charts.

d. Complex purchase situations usually have fewer people involved in the buying center than less complex purchases.

e. Membership and influence in a buying center vary from company to company.



Answer: e

The buying center:

The buying center:



a. will be composed of the same decision makers as long as the purchasing process lasts.

b. is typically on the formal organizational chart under the VP for operations.

c. requires all purchasing participants to be employed by the purchasing department.

d. refers to all those organizational members who become involved in the purchasing process.

e. regularly generates formal announcements of who is in the buying center.



Answer: d

The Barter Company, (TBC), located in Kennesaw, Georgia, acts as a broker between companies that want to trade products or services. Companies must be a TBC member, and there is a one-time fee to join. TBC charges a brokerage fee on each transaction facilitated. This company is an example of a(n):

The Barter Company, (TBC), located in Kennesaw, Georgia, acts as a broker between companies that want to trade products or services. Companies must be a TBC member, and there is a one-time fee to join. TBC charges a brokerage fee on each transaction facilitated. This company is an example of a(n):



a. service integrator.

b. job source.

c. business service.

d. extended service.

e. component service.



Answer: c

Business services:

Business services:



a. are capital items.

b. are never outsourced.

c. are not used in reciprocity arrangements.

d. typically become part of the finished product.

e. are expense items.



Answer: e

One way processed materials differ from component parts is that processed materials:

One way processed materials differ from component parts is that processed materials:



a. do not retain their identity in final products.

b. are always much cheaper than component parts.

c. have had some processing.

d. do not become part of a final product.

e. are usually unseen by the final user.



Answer: a

No-Glut is a small company that manufactures several gluten-free products for consumers who cannot digest this substance. For this manufacturer, rice flour, which will be used in its manufacturing process, is:

No-Glut is a small company that manufactures several gluten-free products for consumers who cannot digest this substance. For this manufacturer, rice flour, which will be used in its manufacturing process, is:



a. accessory equipment.

b. fabricating material.

c. a component part.

d. an integrated material.

e. processed material.



Answer: e

PAS Systems has developed an unobtrusive flashlight-alcohol detector. The flashlight readings are inadmissible in court but are used by police officers to decide whether to hold someone for a sobriety test. Each one costs $600. The manufacturer assembles a breathalyzer from one supplier with a slightly modified flashlight case from another supplier to make the new product. The breathalyzer and the flashlight case are examples of:

PAS Systems has developed an unobtrusive flashlight-alcohol detector. The flashlight readings are inadmissible in court but are used by police officers to decide whether to hold someone for a sobriety test. Each one costs $600. The manufacturer assembles a breathalyzer from one supplier with a slightly modified flashlight case from another supplier to make the new product. The breathalyzer and the flashlight case are examples of:



a. major equipment.

b. component parts.

c. processed materials.

d. integrated parts.

e. accessory equipment.



Answer: b

Hazelwood Farms provides local restaurants with organic fruits and vegetables that have been grown without the use of pesticides or chemical fertilizers. Hazelfield Farms is a supplier of:

Hazelwood Farms provides local restaurants with organic fruits and vegetables that have been grown without the use of pesticides or chemical fertilizers. Hazelfield Farms is a supplier of:



a. accessory parts.

b. supplies.

c. raw materials.

d. unprocessed extractive products.

e. processed materials.



Answer: c

One brand of tomato sauce advertises that the tomatoes it uses are processed within 24 hours of being picked to ensure product freshness. The fresh tomatoes it buys from growers are examples of:

One brand of tomato sauce advertises that the tomatoes it uses are processed within 24 hours of being picked to ensure product freshness. The fresh tomatoes it buys from growers are examples of:



a. OEM parts.

b. raw materials.

c. component parts.

d. processed materials.

e. supplies.



Answer: b

Copying machines, personal computers, and fax machines are typically classified as ____ because they are not expensive, have short useful lives, and are frequently purchased from local distributors.

Copying machines, personal computers, and fax machines are typically classified as ____ because they are not expensive, have short useful lives, and are frequently purchased from local distributors.



a. accessory equipment

b. mobile equipment

c. component parts

d. processed materials

e. supplies


Answer: a

TruColor Printers has purchased a Heidelberg printing press with auto-blanket wash and chilled rollers for $2.2 million. The company will depreciate the value of the printing press over several years. The printing press would be considered:

TruColor Printers has purchased a Heidelberg printing press with auto-blanket wash and chilled rollers for $2.2 million. The company will depreciate the value of the printing press over several years. The printing press would be considered:



a. major equipment.

b. a component part.

c. processed material.

d. a fabricating item.

e. accessory equipment.



Answer: a

Claas is Europe's largest manufacturer of combine harvesters. As farming becomes more professional and more intensive, farmers are buying more sophisticated machines, which Claas can supply. The expensive machines sold by Claas would be examples of:

Claas is Europe's largest manufacturer of combine harvesters. As farming becomes more professional and more intensive, farmers are buying more sophisticated machines, which Claas can supply. The expensive machines sold by Claas would be examples of:



a. Installations.

b. component parts.

c. accessory equipment.

d. processed materials.

e. minor equipment.



Answer: a

Products such as parking garages, mainframe computers, privately owned office buildings, and street-cleaning equipment are depreciated over time rather than expensed in the year they are purchased. These are classified as:

Products such as parking garages, mainframe computers, privately owned office buildings, and street-cleaning equipment are depreciated over time rather than expensed in the year they are purchased. These are classified as:



a. processed materials.

b. accessory equipment.

c. major equipment.

d. supplies.

e. component parts.



Answer: c

Which of the following statements does NOT describe the business market?

Which of the following statements does NOT describe the business market?



a. Business buying decisions are usually made independently by a purchasing agent, while consumer buying decisions are made jointly.

b. Business customers tend to be more geographically concentrated, and customers in consumer markets tend to be more geographically dispersed.

c. The channel of distribution is more often direct for business markets than for consumer markets.

d. Purchasing by businesses is a more formal process than it is in consumer markets.

e. Business marketers tend to have far fewer customers than consumer marketers.



Answer: a

If a business needs a particular good or service and decides to look among its own customers for a provider of that good or service, the business is:

If a business needs a particular good or service and decides to look among its own customers for a provider of that good or service, the business is:



a. working to create purchase arbitration.

b. opening itself up to prosecution for illegal activities.

c. acting unethically.

d. trying to eliminate derived demand barriers.

e. practicing reciprocity.



Answer: e

The distribution structure in business marketing typically:

The distribution structure in business marketing typically:



a. includes at least one wholesaler.

b. is direct.

c. is complex and multistage.

d. uses a three-step channel.

e. uses retail distributors.



Answer: b

Buyers in the business market tend to ____ than buyers in the consumer market.

Buyers in the business market tend to ____ than buyers in the consumer market.



a. use reciprocity less

b. purchase in much smaller quantities

c. buy more products that have a reduced probability of being affected by derived demand

d. generate more stable demand trends

e. be much more geographically concentrated



Answer: e

Jif is the best-selling brand of peanut butter in the country. The manufacturer purchases large quantities of peanuts every year to manufacturer its product. This order size is an example of ____ and would give Jif an advantage over other buyers of peanuts.

Jif is the best-selling brand of peanut butter in the country. The manufacturer purchases large quantities of peanuts every year to manufacturer its product. This order size is an example of ____ and would give Jif an advantage over other buyers of peanuts.



a. purchase volume

b. joint demand

c. fluctuating demand

d. sales volume

e. multiplier effect



Answer: a

Electric cars will increase the demand for electricity, which will then dramatically increase demand for the equipment needed to provide consumers with the electricity. This dramatic increase is due to the:

Electric cars will increase the demand for electricity, which will then dramatically increase demand for the equipment needed to provide consumers with the electricity. This dramatic increase is due to the:



a. demand fluctuator principle.

b. joint demand principle or division effect.

c. inelastic demand effect.

d. circumlocution effect.

e. accelerator principle.



Answer: e

As a result of the ____, a small increase or decrease in consumer demand can produce a much larger change in demand for the facilities and equipment needed to manufacture the consumer product.

As a result of the ____, a small increase or decrease in consumer demand can produce a much larger change in demand for the facilities and equipment needed to manufacture the consumer product.



a. demand fluctuation principle

b. joint demand principle or division effect

c. inelastic demand effect

d. multiplier effect

e. derived force effect



Answer: d

Although the price of a chemical added to paint to protect surfaces from mold and mildew has almost doubled, the price of paint has risen an average of only 5 percent, and the demand for both paint and the chemical that eliminates mold and mildew has remained stable. The demand for this chemical is:

Although the price of a chemical added to paint to protect surfaces from mold and mildew has almost doubled, the price of paint has risen an average of only 5 percent, and the demand for both paint and the chemical that eliminates mold and mildew has remained stable. The demand for this chemical is:



a. elastic.

b. derived.

c. bundled.

d. inelastic.

e. change resistant.



Answer: d

Salt is an important ingredient in many soups produced by Campbell's. If the price of salt rises, Campbell's will not likely reduce the amount of salt it purchases from salt suppliers, because salt is such a crucial ingredient. Therefore, you know the demand for salt is:

Salt is an important ingredient in many soups produced by Campbell's. If the price of salt rises, Campbell's will not likely reduce the amount of salt it purchases from salt suppliers, because salt is such a crucial ingredient. Therefore, you know the demand for salt is:



a. resistant.

b. inelastic.

c. derived.

d. elastic.

e. bundled.



Answer: b

Due to rapidly rising overhead costs and increases in raw material prices, Framarx Corporation was forced to raise the price of its waxed and coated paper by 35 percent. (The paper is used between frozen hamburger patties to keep the patties from freezing together.) Framarx is the leading manufacturer in this industry, and its competitors will follow suit. While the sales force for Framarx believes the price increase will result in a drop in sales, its marketing manager disagrees because the demand for the waxed and coated paper is more than likely:

Due to rapidly rising overhead costs and increases in raw material prices, Framarx Corporation was forced to raise the price of its waxed and coated paper by 35 percent. (The paper is used between frozen hamburger patties to keep the patties from freezing together.) Framarx is the leading manufacturer in this industry, and its competitors will follow suit. While the sales force for Framarx believes the price increase will result in a drop in sales, its marketing manager disagrees because the demand for the waxed and coated paper is more than likely:



a. resistant.

b. inelastic.

c. derived.

d. elastic.

e. bundled.



Answer: b

Lanover Manufacturing supplies windshield wiper blades to General Motors and Ford. A sudden jump in the price of rubber and its substitutes has forced Lanover and other wiper blades manufacturers to double the price of the blades. This increase in price has not affected sales volume for wiper blades. The price change did not change demand for the blades because demand for this product by business customers is:

Lanover Manufacturing supplies windshield wiper blades to General Motors and Ford. A sudden jump in the price of rubber and its substitutes has forced Lanover and other wiper blades manufacturers to double the price of the blades. This increase in price has not affected sales volume for wiper blades. The price change did not change demand for the blades because demand for this product by business customers is:



a. inelastic.

b. secure.

c. bundled.

d. elastic.

e. resistant.



Answer: a

A decline in the availability of bicycle handle bars will decrease Huffy Bicycle Company's production of bicycles. Decreased production in turn reduces Huffy's demand for bicycle seats. This is because the products in this situation have ____ demand.

A decline in the availability of bicycle handle bars will decrease Huffy Bicycle Company's production of bicycles. Decreased production in turn reduces Huffy's demand for bicycle seats. This is because the products in this situation have ____ demand.



a. inelastic

b. joint

c. elastic

d. congruent

e. derived



Answer: b

Apple iTunes has sold billions of downloads. Without iTunes, the demand for the Apple iPod line of products would be small. Without the musicians, there would be no iTunes. In this situation, a condition of ____ demand exists.

Apple iTunes has sold billions of downloads. Without iTunes, the demand for the Apple iPod line of products would be small. Without the musicians, there would be no iTunes. In this situation, a condition of ____ demand exists.


a. bundled

b. incremental

c. functional

d. developmental

e. joint



Answer: e

Bàbolina Tetra is a Hungarian company that has genetically created a chicken that is guaranteed to produce uniform brown eggs with strong shells. It breeds and sells young chicks to farmers all over Europe who want to sell eggs in local markets. When consumers began to worry about cholesterol content and stopped eating as many eggs, the demand for the Tetra hen also declined. This would be an example of ____ demand.

Bàbolina Tetra is a Hungarian company that has genetically created a chicken that is guaranteed to produce uniform brown eggs with strong shells. It breeds and sells young chicks to farmers all over Europe who want to sell eggs in local markets. When consumers began to worry about cholesterol content and stopped eating as many eggs, the demand for the Tetra hen also declined. This would be an example of ____ demand.



a. derived

b. elastic

c. multiplying

d. bundled

e. inelastic



Answer: a

Which of the following statements about the government business market is CORRECT?

Which of the following statements about the government business market is CORRECT?



a. Only large vendors with annual sales of more than $20 million are authorized to sell to the federal government; small vendors are restricted to the state and local government market.

b. The Office of Management and Budget is the federal agency that contracts for all the U.S. government's

buying requirements.

c. Selling to states, counties, and cities can be less frustrating for both small and large vendors than selling to the federal government.

d. The president of the United States must personally authorize all federal government purchases.

e. Contracts for government purchases are rarely put out for bid.



Answer: c

Southern Fireworks Manufacture Company in Liuyang, China, provides fireworks for companies in America such as Premier Pyrotechnics in Richland, Missouri. This means that Southern is a(n):

Southern Fireworks Manufacture Company in Liuyang, China, provides fireworks for companies in America such as Premier Pyrotechnics in Richland, Missouri. This means that Southern is a(n):



a. installer of original materials.

b. demand company.

c. reseller.

d. government buyer.

e. OEM.



Answer: e

Corn refiners buy shelled corn and convert it into a variety of products, including high-fructose corn syrup. The refiners then sell the syrup to soda and food product companies for use in foods and beverages. The corn refiners represent the sector of the business market.

Corn refiners buy shelled corn and convert it into a variety of products, including high-fructose corn syrup. The refiners then sell the syrup to soda and food product companies for use in foods and beverages. The corn refiners represent the sector of the business market.



a. channel

b. reseller

c. producer

d. government

e. distributor



Answer: c

A particular segment of the business market includes those individuals and organizations that purchase goods and services for the purpose of making a profit. They achieve this goal by using purchased goods and services to make other goods, to become part of other goods, or to facilitate the daily operations of the organization. This group is called the ____segment of the business market.

A particular segment of the business market includes those individuals and organizations that purchase goods and services for the purpose of making a profit. They achieve this goal by using purchased goods and services to make other goods, to become part of other goods, or to facilitate the daily operations of the organization. This group is called the ____segment of the business market.



a. institution

b. reseller

c. wholesaler

d. producer

e. government



Answer: d

A keiretsu is a(n):

A keiretsu is a(n):



a. type of strategic alliance commonly found in Japan.

b. method of business e-commerce found in Asia.

c. Internet site that offers its customers access to various languages that they can use to conduct their business.

d. form of relationship marketing that is illegal in the United States.

e. Bribe.



Answer: a

Sometimes a ____ is created for the purpose of sharing resources. This was why the Donnelly Corporation, a company that designs, manufactures, and markets automotive parts, joined with Applied Films Laboratory, Inc. to manufacture and supply the world market with coated glass for liquid crystal displays (LCDs).

Sometimes a ____ is created for the purpose of sharing resources. This was why the Donnelly Corporation, a company that designs, manufactures, and markets automotive parts, joined with Applied Films Laboratory, Inc. to manufacture and supply the world market with coated glass for liquid crystal displays (LCDs).



a. shared capital contract

b. global partner development strategy

c. strategic alliance

d. cobranding effort

e. market cooperative



Answer: c

______ is a framework or blueprint for conducting the marketing research project. It specifies the details of the procedures necessary for obtaining the information needed to structure and/or solve marketing research problems.

______ is a framework or blueprint for conducting the marketing research project. It specifies the details of the procedures necessary for obtaining the information needed to structure and/or solve marketing research problems.



A) Research classification

B) Research design

C) Design formulation

D) None of the above



Answer: B

Briefly discuss problem definition and why it is the most important task in the marketing research project.

Briefly discuss problem definition and why it is the most important task in the marketing research project.



Problem definition involves stating the general problem and identifying the specific components of the marketing research problem. Only when the marketing research problem has been clearly defined can research be designed and conducted properly. Of all the tasks in a marketing research project, none is more vital to the ultimate fulfillment of a client's needs than a proper definition of the research problem. All the effort, time, and money spent from this point on will be wasted if the problem is misunderstood or ill defined.

Which of the following ethical issues is/are pertinent in developing an approach?

Which of the following ethical issues is/are pertinent in developing an approach?



A) When a client solicits proposals, not with the intent of subcontracting the research, but with the intent of gaining the expertise of research firms without pay, an ethical breach has occurred.

B) The research firm has the ethical obligation to develop an appropriate approach.

C) Proprietary models and approaches developed by a research firm are the property of that firm and should not be reused by the client in subsequent studies without the permission of the research firm.

D) All of the issues are pertinent.



Answer: D

Ethical issues arise if the process of defining the problem and developing an approach is compromised by the personal agendas of the client (DM) or the researcher. Which of these statements concerning ethics in marketing research is not true?

Ethical issues arise if the process of defining the problem and developing an approach is compromised by the personal agendas of the client (DM) or the researcher. Which of these statements concerning ethics in marketing research is not true?



A) The DM has the obligation to be candid and disclose to the researcher all the relevant information that will enable a proper definition of the marketing research problem.

B) The researcher is ethically bound to offer the most expensive set of services to each client.

C) The problem definition process is adversely affected when the DM has hidden objectives such as gaining a promotion.

D) The researcher is ethically bound to define the problem so as to further the best interest of the client, rather than the interest of the research firm.



Answer: B

Before defining the problem, the researcher must isolate and examine the impact of the self-reference criterion (SRC), or the unconscious reference to one's own cultural values. Which of the following steps does not help researchers account for environmental and cultural differences when defining the problem in an international marketing context?

Before defining the problem, the researcher must isolate and examine the impact of the self-reference criterion (SRC), or the unconscious reference to one's own cultural values. Which of the following steps does not help researchers account for environmental and cultural differences when defining the problem in an international marketing context?



A) Define the marketing research problem in terms of domestic environmental and cultural factors. This involves an identification of relevant American (domestic country) traits, economics, values, needs, or habits.

B) Define the marketing research problem in terms of foreign environmental and cultural factors. Make no judgments. This involves an identification of the related traits, economics, values, needs, or habits in the proposed market culture. This task requires input from researchers familiar with the foreign environment.

C) Isolate the self-reference criterion (SRC) influence on the problem and examine it carefully to see how it complicates the problem.

D) All of the above are correct.



Answer: D

In the process of developing an approach, research should be based on objective evidence and supported by theory. A theory ________.

In the process of developing an approach, research should be based on objective evidence and supported by theory. A theory ________.



A) serves as a foundation on which the researcher can organize and interpret the findings

B) also plays a vital role in influencing the research procedures adopted in basic research

C) is incomplete

D) all of the above



Answer: D

The "Got Milk?" campaign sponsored by the California Milk Processor Board and mentioned in your text, used an understanding of ________ to identify the real causes that led to the decline in milk consumption.

The "Got Milk?" campaign sponsored by the California Milk Processor Board and mentioned in your text, used an understanding of ________ to identify the real causes that led to the decline in milk consumption.



A) objectives

B) the legal environment

C) the economic environment

D) buyer behavior



Answer: D

Media consumption behavior and response to promotions, price sensitivity, and retail outlets patronized are factors that should be considered in the ________ component of the environmental context of the problem.

Media consumption behavior and response to promotions, price sensitivity, and retail outlets patronized are factors that should be considered in the ________ component of the environmental context of the problem.



A) objectives

B) legal environment

C) economic environment

D) buyer behavior



Answer: D

To formulate a marketing research problem of appropriate scope, it is necessary to take into account both the resources available, such as money and research skills, and the constraints on the organization, such as cost and time. These considerations refer to which of the factors related to the environmental context of the problem?

To formulate a marketing research problem of appropriate scope, it is necessary to take into account both the resources available, such as money and research skills, and the constraints on the organization, such as cost and time. These considerations refer to which of the factors related to the environmental context of the problem?



A) resources and constraints

B) buyer behavior

C) legal environment

D) economic environment



Answer: A

Many factors have an impact on the definition of the marketing research problem. These factors encompass the environmental context of the problem. Which of the following is not one of the factors?

Many factors have an impact on the definition of the marketing research problem. These factors encompass the environmental context of the problem. Which of the following is not one of the factors?



A) marketing and technological skills of the firm

B) objectives

C) past information and forecasts pertaining to the industry and the firm

D) political environment



Answer: D

_______ consists of the factors that have an impact on the definition of the marketing research problem, including past information and forecasts, resources and constraints of the firm, objectives of the decision maker, buyer behavior, legal environment, economic environment, and marketing and technological skills of the firm.

_______ consists of the factors that have an impact on the definition of the marketing research problem, including past information and forecasts, resources and constraints of the firm, objectives of the decision maker, buyer behavior, legal environment, economic environment, and marketing and technological skills of the firm.



A) The approach to the problem

B) Research design

C) The environmental context of the problem

D) Problem definition



Answer: C

Which of the following statements about secondary data is true?

Which of the following statements about secondary data is true?



A) Secondary data are originated by the researcher for the specific purpose of addressing the research problem at hand.

B) Secondary data are an economical and quick source of background information.

C) Primary data should not be collected until the available secondary data have been fully analyzed.

D) Both B and C are true.



Answer: D

Because of potential difficulties when seeking advice from experts, it is best to use interviews with experts when conducting marketing research ________.

Because of potential difficulties when seeking advice from experts, it is best to use interviews with experts when conducting marketing research ________.


A) for industrial firms

B) for products of a technical nature

C) in situations where little information is available from other sources

D) all of the above


Answer: D

Interviews with industry experts individuals knowledgeable about the firm and the industrymay help formulate the marketing research problem. Which of the following statements is true about interviews with industry experts?

Interviews with industry experts individuals knowledgeable about the firm and the industrymay help formulate the marketing research problem. Which of the following statements is true about interviews with industry experts?



A) These experts may be found both inside and outside the firm.

B) Typically, expert information is obtained by unstructured personal interviews without administering a formal questionnaire.

C) It is helpful to prepare a list of topics to be covered during the interview.

D) All of the above are true.



Answer: D

As one of the seven Cs that characterize the interaction between the DM and the researcher, confidence is best defined as: ________.

As one of the seven Cs that characterize the interaction between the DM and the researcher, confidence is best defined as: ________.



A) there should not be any hidden agendas, and an attitude of openness should prevail

B) the interaction between the DM and the researcher should be guided by mutual trust

C) marketing research is a team project in which both parties (DM and researcher) must cooperate

D) the interaction between the DM and the researcher should be creative rather than formulaic



Answer: B

It is important to perform a problem audit because ________.

It is important to perform a problem audit because ________.



A) the DM knows the cause of the problem

B) DMs tend to focus on symptoms rather than on causes

C) the DM, in most cases, has only a vague idea of what the problem is

D) both B and C are correct



Answer: D

To identify the management problem, the researcher must possess considerable skill in interacting with the DM. Which of the following is a factor that might complicate this interaction?

To identify the management problem, the researcher must possess considerable skill in interacting with the DM. Which of the following is a factor that might complicate this interaction?


A) Access to the DM may be difficult and some organizations have complicated protocols for access to top executives.

B) The organizational status of the researcher or the research department may make it difficult to reach the key DM in the early stages of the project.

C) There may be more than one key DM and meeting with them collectively or individually may be difficult.

D) All of the above are correct.


Answer: D

In the example given in your text, the Harley Davidson management decision problem and the marketing research problem were defined with the help of all of the following except ________.

In the example given in your text, the Harley Davidson management decision problem and the marketing research problem were defined with the help of all of the following except ________.



A) discussions with industry experts

B) discussions with a committee of top management

C) secondary data on motorcycle owners

D) focus groups with motorcycle owners



Answer: B

Which of the following is true about a decision support system?

Which of the following is true about a decision support system?



A) DSS can enhance decision-making effectiveness by using "what if" analysis.

B) DSS have been further developed to expert systems that utilize artificial intelligence procedures to incorporate expert judgment.

C) The information provided by a DSS is rigidly structured and cannot be easily manipulated.

D) Both A and B are correct.



Answer: D

The definition of a(n) ________ is similar to marketing research, except that a(n) ________ provides information continuously rather than on the basis of ad hoc research studies.

The definition of a(n) ________ is similar to marketing research, except that a(n) ________ provides information continuously rather than on the basis of ad hoc research studies.



A) marketing information system (MIS); MIS

B) management information system (MIS); MIS

C) decision support system (DSS); DSS

D) none of the above



Answer: A

When a firm cannot conduct an entire marketing research project in house, it must select an external supplier for one or more phases of the project. One of the things that the firm does not need to consider or do when selecting an external research supplier is ________.

When a firm cannot conduct an entire marketing research project in house, it must select an external supplier for one or more phases of the project. One of the things that the firm does not need to consider or do when selecting an external research supplier is ________.



A) compile a list of prospective suppliers

B) realize that the cheapest bid is not always the best bid

C) develop criteria for selecting an outside supplier

D) All of the above must be considered or done.



Answer: D

Synovate (www.synovate.com) offers several products under the TeleNation® family. One of their products, TeleNation®, is a twice-a-week multi-client telephone study among households selected at random from the U.S. population. Clients are charged based on the number of questions they ask. TeleNation® is a ________.

Synovate (www.synovate.com) offers several products under the TeleNation® family. One of their products, TeleNation®, is a twice-a-week multi-client telephone study among households selected at random from the U.S. population. Clients are charged based on the number of questions they ask. TeleNation® is a ________.


A) field service

B) branded market research product

C) data analysis service

D) analytical service


Answer: B

Each phase of the marketing research process is important. If in the first phase of the process the problem is identified, what is done after that but before data is collected?

Each phase of the marketing research process is important. If in the first phase of the process the problem is identified, what is done after that but before data is collected?


A) Determine the solution to the problem, identify relevant information sources and evaluate data collection methods

B) Determine what information is needed, identify relevant information sources, and evaluate data collection methods

C) Determine the solution to the problem, determine what information is needed, and identify relevant information sources.

D) Determine what information is needed, evaluate data collection methods, and analyze the data



Answer: B

The procedures followed at each stage of marketing research are methodologically sound, well documented, and, as much as possible, planned in advance. The previous statement defines the ________ aspect of the definition of marketing research.

The procedures followed at each stage of marketing research are methodologically sound, well documented, and, as much as possible, planned in advance. The previous statement defines the ________ aspect of the definition of marketing research.



A) systematic

B) accuracy

C) identification of information

D) collection of information



Answer: A

Which of the following is true of the marketing opportunities in Greater China?

Which of the following is true of the marketing opportunities in Greater China?



A. It has an efficient distribution and channel system and so companies can save on infrastructure building.


B. There are extreme differences in economic well-being, cultures, and political structures.


C. Unlike the United States, luxury cars sell better in rural areas of the west.


D. The economic system of China is based entirely on capitalist principles.


E. Selling consumer products in China requires little cultural nuance.



Answer: B. There are extreme differences in economic well-being, cultures, and political structures.


The negotiators in the Pearl River Delta are reputed to be:

The negotiators in the Pearl River Delta are reputed to be:


A. much more calculating than traders in Shanghai.


B. relatively honest and forthright.


C. very poor traders.


D. more interested in making long-term gains.


E. cut-off from foreign influences.


Answer: B. relatively honest and forthright.

Negotiators from this region in China have been the closest to foreign influences, which has yielded their special forms of entrepreneurship and spontaneity. They are excellent traders and particularly interested in making short-term gains. Identify the region.

Negotiators from this region in China have been the closest to foreign influences, which has yielded their special forms of entrepreneurship and spontaneity. They are excellent traders and particularly interested in making short-term gains. Identify the region.


A. Taiwan


B. Yangtze River Delta


C. Beijing


D. Shanghai


E. The Pearl River Delta


Answer: E. The Pearl River Delta

The negotiators from the Shanghai area are famous for their:

The negotiators from the Shanghai area are famous for their:



A. shrewdness.


B. tendency to be closemouthed.


C. low spending habits.


D. lack of creativity.


E. imperialist perspective.



Answer: A. shrewdness.

Which of the following is the primary reason behind the inaccessibility of most of the 1.3 billion potential consumers?

Which of the following is the primary reason behind the inaccessibility of most of the 1.3 billion potential consumers?



A. Most of them have little disposable income.


B. The distribution network is poor or absent.


C. They are mostly Communist party members who avoid purchasing imported goods.


D. They are restricted to settlement zones where marketing is prohibited.


E. They are unfamiliar with the English language.


Answer: B. The distribution network is poor or absent.

This region in China includes three cities of over 5 million inhabitants (Hong Kong, Guangzhou, and Shenzhen); five cities with more than 1 million inhabitants (Zhuhai, Huizhou, Foshan, Zhongshan, and Dongguan); and a number of cities that each contain approximately half a million inhabitants, such as Macau. Identify the region.

This region in China includes three cities of over 5 million inhabitants (Hong Kong, Guangzhou, and Shenzhen); five cities with more than 1 million inhabitants (Zhuhai, Huizhou, Foshan, Zhongshan, and Dongguan); and a number of cities that each contain approximately half a million inhabitants, such as Macau. Identify the region.



A. Shanghai


B. Northeast China


C. Yangtze River Delta


D. The Greater Pearl River area


E. Taiwan



Answer: D. The Greater Pearl River area

Half of Shanghai's GDP is derived from its _____.

Half of Shanghai's GDP is derived from its _____.



A. financial services industries


B. steel industries


C. electronic products


D. shipping sector


E. software industries


Answer: A. financial services industries

Which of the following is true of the Tianjin region in China?

Which of the following is true of the Tianjin region in China?



A. It is China's largest industrial city.


B. It is China's fastest growing city.


C. It has the closest economic ties with Japan.


D. It is referred to as "Little Moscow."


E. It harbors the world's largest and most modern port facilities.



Answer: B. It is China's fastest growing city.

____ is known as China's Silicon Valley.

____ is known as China's Silicon Valley.


A. Liaoning


B. Zhongguancun


C. Jilin


D. Guangzhou


E. Heilongjiang


Answer: B. Zhongguancun

This region in China is the political and R&D center of China. The 75-mile corridor in this region hosts some 5,000 Chinese high-tech companies, and more than 1,000 international IT companies. Perhaps the key to this region is the quality of its higher education. Identify the region in discussion.

This region in China is the political and R&D center of China. The 75-mile corridor in this region hosts some 5,000 Chinese high-tech companies, and more than 1,000 international IT companies. Perhaps the key to this region is the quality of its higher education. Identify the region in discussion.


A. The coastal Dalian city


B. The Pearl River Delta


C. The Yangtze River Delta


D. Beijing-Tianjin


E. Fujian


Answer: D. Beijing-Tianjin

The most important advantage of Northeast China that mainly contributed toward its being the industrial and technological center of the country in the 1970s and 1980s is:

The most important advantage of Northeast China that mainly contributed toward its being the industrial and technological center of the country in the 1970s and 1980s is:



A. its juxtaposition with China's most important industrial neighbors.


B. the lack of economic diversity in this area.


C. the existence of oil fields these areas.


D. that it contains Hong Kong, Macau, Guangzhou, and Shenzhen.


E. that it has the authority to impose embargoes upon its trading partners.



Answer: A. its juxtaposition with China's most important industrial neighbors.

The three contiguous provinces in Northeast China _____, Jilin, and Heilongjiang have long represented a cohesive unit in terms of culture and the political economy and are referred to as "dongbei", meaning Northeast, or "dong sansheng", meaning Northeastern Three Provinces.

The three contiguous provinces in Northeast China _____, Jilin, and Heilongjiang have long represented a cohesive unit in terms of culture and the political economy and are referred to as "dongbei", meaning Northeast, or "dong sansheng", meaning Northeastern Three Provinces.


A. Gansu


B. Shanxi


C. Henan


D. Liaoning


E. Sichuan


Answer: D. Liaoning

Which of the following is true of the APEC?

Which of the following is true of the APEC?


A. Russia is not a member of this grouping.


B. It is opposed to open trade.


C. Its members meet once in six months.


D. It promotes economic cooperation.


E. It aims to increase barriers to investment.


Answer: D. It promotes economic cooperation.

Which of the following organizations provides a formal structure for the major governments of the Asian-Pacific Rim, including the United States and Canada, to discuss their mutual interests in open trade and economic collaboration?

Which of the following organizations provides a formal structure for the major governments of the Asian-Pacific Rim, including the United States and Canada, to discuss their mutual interests in open trade and economic collaboration?


A. NAFTA


B. ASEAN


C. ASEAN+3


D. SADC


E. APEC


Answer: E. APEC

The first meeting of the members of the ASEAN+3 was devoted to devising a system whereby the member countries could:

The first meeting of the members of the ASEAN+3 was devoted to devising a system whereby the member countries could:


A. defend their currencies against future attack.


B. improve the multilateral trade.


C. keep inflation under check.


D. acquire nuclear technology.


E. improve agricultural production.


Answer: A. defend their currencies against future attack.

Which of the following is one of the primary targets of ASEAN Vision 2020?

Which of the following is one of the primary targets of ASEAN Vision 2020?



A. To implement fully and as rapidly as possible the ASEAN Free Trade Area.


B. To form the ASEAN+3 to deal with trade and monetary issues facing Asia.


C. To shift Asian economies from manufacturing based to commodity based.


D. To aid Japan's emergence as the major provider of technology and capital necessary to develop new industries.


E. To prevent the further privatization of state owned industries.


Answer: A. To implement fully and as rapidly as possible the ASEAN Free Trade Area.

Which of the following is one of the major events that account for the vigorous economic growth of the ASEAN countries and their transformation from cheap-labor havens to industrialized nations?

Which of the following is one of the major events that account for the vigorous economic growth of the ASEAN countries and their transformation from cheap-labor havens to industrialized nations?



A. The decision to shift their economies from manufacturing based to commodity based.


B. North Koreas' emergence as a major provider of technology and capital necessary to upgrade manufacturing capability.


C. A bilateral trade agreement between the United States and Vietnam leading to the granting of NTR status to Vietnam.


D. Hong Kong becoming a special administrative region (SAR) of the People's Republic of China.


E. The ASEAN governments' commitment to deregulation, liberalization, and privatization of their economies.


Answer: E. The ASEAN governments' commitment to deregulation, liberalization, and privatization of their economies.

Which of the following is true of the standard of living of the eight most populous countries of the Asia/Pacific region?

Which of the following is true of the standard of living of the eight most populous countries of the Asia/Pacific region?



A. The Japanese rail system is the most underdeveloped in the world.


B. In the Philippines, most people travel by train.


C. As a result of communism, China and Vietnam place low emphasis on health.


D. The Japanese healthcare system produces the longest lifespans in the world.


E. Consumption patterns indicate that the Chinese place much lower emphasis on education, compared to Indians.



Answer: D. The Japanese healthcare system produces the longest lifespans in the world.

C. K. Prahalad has cited two primary misconceptions behind the international marketers ignoring the bottom-of-the-pyramid markets. One of the reasons is that the products and services developed for more affluent consumers are not appropriate for these markets. Which of the following is the other misconception?

C. K. Prahalad has cited two primary misconceptions behind the international marketers ignoring the bottom-of-the-pyramid markets. One of the reasons is that the products and services developed for more affluent consumers are not appropriate for these markets. Which of the following is the other misconception?


A. Unwillingness of consumers in the bottom-of-the-pyramid markets to buy international products.


B. The lack of uniformity in bottom-of-the-pyramid markets.


C. The heavy taxation system in bottom-of-the-pyramid markets allows little profit.


D. Consumers in the bottom-of-the-pyramid markets lack both money and technology.


E. Consumers in the bottom-of-the-pyramid markets are characterized by conservative traditions and culture.


Answer: D. Consumers in the bottom-of-the-pyramid markets lack both money and technology.

C. K. Prahalad and his associates introduced a new concept into the discussion of developing countries and markets—bottom-of-the-pyramid markets (BOPMs)—consisting of the 4 billion people across the globe with annual incomes of less than _____.

C. K. Prahalad and his associates introduced a new concept into the discussion of developing countries and markets—bottom-of-the-pyramid markets (BOPMs)—consisting of the 4 billion people across the globe with annual incomes of less than _____.



A. $400


B. $1,200


C. $ 2500


D. $ 3700


E. $ 4200


Answer: B. $1,200

According to C. K. Prahalad, which of the following represents the misconception that leads international markets to ignore the bottom-of-the-pyramid markets?

According to C. K. Prahalad, which of the following represents the misconception that leads international markets to ignore the bottom-of-the-pyramid markets?



A. Products usually developed for more affluent consumers will not be appropriate for BOPMs.


B. Most BOPMs are geographically isolated and thus difficult to access.


C. Protective policies make BOPMs difficult to penetrate.


D. Exchange-rate fluctuations make BOPMs very volatile.


E. Language and cultural barriers make BOPMs unattractive and sometimes hostile.


Answer: A. Products usually developed for more affluent consumers will not be appropriate for BOPMs.

C. K. Prahalad and associates introduced the concept of a global market, not necessarily defined by national borders but rather by the pockets of poverty across countries, and consisting of 4 billion people across the globe with annual incomes of less than $1,200. They refer to these consumers, concentrated in the LDCs and LLDCs, as _____ markets.

C. K. Prahalad and associates introduced the concept of a global market, not necessarily defined by national borders but rather by the pockets of poverty across countries, and consisting of 4 billion people across the globe with annual incomes of less than $1,200. They refer to these consumers, concentrated in the LDCs and LLDCs, as _____ markets.



A. subsistence


B. third-world


C. underdeveloped


D. bottom-of-the-pyramid


E. peripheral


Answer: D. bottom-of-the-pyramid

What is common among the Asian countries Hong Kong, South Korea, Singapore, and Taiwan?

What is common among the Asian countries Hong Kong, South Korea, Singapore, and Taiwan?



A. They were among the first countries in Asia to move from a status of developing countries to newly industrialized countries.


B. They have a middle class numbering some 250 million, about the population of the United States.


C. The exports in these countries are growing at a rate of 50 percent annually.


D. They have faced a serious disadvantage in the information age due to their complex languages.


E. They all have the custom of "baksheesh", a deeply ingrained system of bribery.



Answer: A. They were among the first countries in Asia to move from a status of developing countries to newly industrialized countries.

A survey of U.S. manufacturers shows that 95 percent of respondents with Indian operations plan on expanding, and none say they are leaving. Which of the following is primarily behind this new trend?

A survey of U.S. manufacturers shows that 95 percent of respondents with Indian operations plan on expanding, and none say they are leaving. Which of the following is primarily behind this new trend?


A. Government machinery is one of the most efficient in the world.


B. Living standards for expatriates are comparable to the world's best.


C. Qualified labor is cheap, and the market potential is massive.


D. Proximity to China makes sourcing of parts easier.


E. There is a lack of competitiveness among local firms.


Answer: C. Qualified labor is cheap, and the market potential is massive.

Immediately after World War II, a shattered Japanese nation arrived at a consensus goal for national recovery. That consensual goal provided the incentive for its spectacular progress, decade after decade. Then during the late 1980s, the Japanese people stepped back and looked around at their manifest achievement. It was easy to conclude they had reached their coveted goal. So the question for them became, "all right, what's next?" This theory tries to explain the Japanese crisis of the 1990s. Which of the following theory are we talking about?

Immediately after World War II, a shattered Japanese nation arrived at a consensus goal for national recovery. That consensual goal provided the incentive for its spectacular progress, decade after decade. Then during the late 1980s, the Japanese people stepped back and looked around at their manifest achievement. It was easy to conclude they had reached their coveted goal. So the question for them became, "all right, what's next?" This theory tries to explain the Japanese crisis of the 1990s. Which of the following theory are we talking about?



A. The Cultural Causation theory.


B. The Power Shift theory.


C. The Third Way theory.


D. The Hybridity theory.


E. The Cultural Capital theory.


Answer: A. The Cultural Causation theory.

Which of the following was the greatest hindrance to the development of software innovations appropriate for world markets in Japan?

Which of the following was the greatest hindrance to the development of software innovations appropriate for world markets in Japan?


A. The deeply-rooted bureaucratic structure.


B. The rise in global oil prices.


C. The complex Japanese language.


D. The growing fiscal deficit.


E. The burgeoning population.


Answer: C. The complex Japanese language.

In the 1970s, Frank Gibney had called Japan "The Fragile Superpower", which was confirmed with the crisis of the 1990s. In his new appraisal, Gibney writes that Japan has become the victim of:

In the 1970s, Frank Gibney had called Japan "The Fragile Superpower", which was confirmed with the crisis of the 1990s. In his new appraisal, Gibney writes that Japan has become the victim of:



A. social loafing.


B. compensating errors.


C. being penny-wise and pound-foolish.


D. herd behavior.


E. one-party sickness.


Answer: E. one-party sickness.

Political explanations of Japan's crisis during the 1990s identified two villains. One of them was the powerful Japanese bureaucracy. Which of the following is the other one?

Political explanations of Japan's crisis during the 1990s identified two villains. One of them was the powerful Japanese bureaucracy. Which of the following is the other one?


A. Japan's trade policies with the United States.


B. Japan's refusal to join Asian trade blocs.


C. The powerful influence of the royalty in political issues.


D. The long entrenched Liberal Democratic political party.


E. The splintering of most of Japan's right-wing political parties.


Answer: D. The long entrenched Liberal Democratic political party.

Which of the following most accurately represent the "three direct links" leading to the establishment of One China?

Which of the following most accurately represent the "three direct links" leading to the establishment of One China?


A. Transportation, trade, and communications.


B. Culture, language, and religion.


C. History, language, and transportation.


D. Federal bodies, education, and trade.


E. Technology, natural resources, and people.


Answer: A. Transportation, trade, and communications.

Which of the following is true regarding Hong Kong, post its turnover to the People's Republic of China?

Which of the following is true regarding Hong Kong, post its turnover to the People's Republic of China?



A. After becoming a special administrative region of the People's Republic of China, Hong Kong has lost its autonomy.


B. The Hong Kong government negotiates bilateral agreements and makes major economic decisions on its own.


C. The central government in Beijing has no jurisdiction over matters related to foreign affairs and defense of Hong Kong.


D. The Hong Kong dollar has ceased to be freely convertible after its turnover to the People's Republic of China.


E. The Hong Kong SAR government openly opposes economic policies that stresses the predominant role of the private sector.


Answer: B. The Hong Kong government negotiates bilateral agreements and makes major economic decisions on its own.

Which of the following is the biggest threat to the fast pace of growth China is experiencing?

Which of the following is the biggest threat to the fast pace of growth China is experiencing?



A. Increased opening of the market to foreign investments.


B. Trade isolation by other ASEAN countries.


C. Losing the permanent normal trade relations (PNTR) status conferred by the United States.


D. Reformation of the traditional legal system.


E. Economic volatility that accompanies fast growth.



Answer: E. Economic volatility that accompanies fast growth.

IBM entered into a venture with the Chinese Railways Ministry that allowed IBM to set up a national network of IBM service centers in railway stations that has enabled IBM to ship computer parts via the railroad around the country within 24 hours. This venture was dubbed the _____.

IBM entered into a venture with the Chinese Railways Ministry that allowed IBM to set up a national network of IBM service centers in railway stations that has enabled IBM to ship computer parts via the railroad around the country within 24 hours. This venture was dubbed the _____.


A. Blue Connect


B. China Express


C. China Blue


D. Blue Express


E. China Connect


Answer: D. Blue Express

Which of the following is one of the important reasons behind the fact that there is no one-growth strategy for China?

Which of the following is one of the important reasons behind the fact that there is no one-growth strategy for China?


A. Inclusion of Hong Kong as a special administrative region of China.


B. Each region in China being at a different stage economically.


C. Inability to prevent the privatization of its state owned enterprises.


D. Each region within China being completely isolated from other regions.


E. Complete absence of autonomy in the various regions of China.


Answer: B. Each region in China being at a different stage economically.

Which of the following are the two most important steps China has to take to ensure that the road to economic growth is smooth?

Which of the following are the two most important steps China has to take to ensure that the road to economic growth is smooth?


A. Decreasing export barriers and promoting indigenous technology.


B. Strengthening the hold of its communist party and promoting innovative thinking.


C. Investing in more developing countries and changing its education system.


D. Acquiring membership in more regional trade blocs and increasing embargoes.


E. Improving human rights and reforming the legal system.


Answer: E. Improving human rights and reforming the legal system.

Two major events that occurred in 2000 had a profound effect on China's economy. One of these is the United States's granting normal trade relations (NTR) to China on a permanent basis (PNTR). Which of the following is the other one?

Two major events that occurred in 2000 had a profound effect on China's economy. One of these is the United States's granting normal trade relations (NTR) to China on a permanent basis (PNTR). Which of the following is the other one?


A. Inclusion in the board of the World Bank.


B. Admission to the World Trade Organization.


C. Signing of the new ASEAN pact.


D. The handover of Hong Kong by the British to China.


E. Inclusion of Hong Kong as a special administrative region (SAR) of China.


Answer: B. Admission to the World Trade Organization.

Most analysts predict that China would see an 8 to 10 percent average GNP growth in the next 10 to 15 years. All of this growth is primarily dependent on China's:

Most analysts predict that China would see an 8 to 10 percent average GNP growth in the next 10 to 15 years. All of this growth is primarily dependent on China's:


A. ability to deregulate industry.


B. ability to prevent the privatization of its state owned enterprises.


C. preparedness to resist the capitalist wave.


D. ability to put embargoes on foreign investment.


E. ability to uphold its traditional legal system.


Answer: A. ability to deregulate industry.

Which of the following was primarily instrumental in decreasing the historical tension between People's Republic of China (PRC) and the Republic of China (ROC)?

Which of the following was primarily instrumental in decreasing the historical tension between People's Republic of China (PRC) and the Republic of China (ROC)?


A. ROC acquiring U.N membership.


B. Rise of communism.


C. Increase in direct trade.


D. American military involvement in peacekeeping.


E. ASEAN mandates overruling former hostilities between member nations.


Answer: C. Increase in direct trade.

The first step in the questionnaire design process is ________.

The first step in the questionnaire design process is ________.


A) specify the type of interview method

B) identify the form and layout

C) specify the information needed

D) determine the content of individual questions



Answer: C) specify the information needed

Which of the following is not an objective of a questionnaire?

Which of the following is not an objective of a questionnaire?



A) A questionnaire must translate the information needed into a set of specific questions that the respondents can and will answer.

B) A questionnaire must be easy to use.

C) A questionnaire must uplift, motivate, and encourage the respondent to become involved in the interview, to cooperate, and to complete the interview.

D) A questionnaire should minimize response error.



Answer: B) A questionnaire must be easy to use.

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