Marketing MCQ: Consumer-Industrial and Government Markets

Which of the following best describes public tendering?

a.
It refers to the transfer of ownership of the business from the government to the private sector.
b.
It refers to the tendency of the public to view domestically produced goods as superior to those produced in other countries.
c.
It refers to the public's interest in, and openness to, acquiring goods from other countries.
d.
It refers to the purchasing of products and services on behalf of a government agency or other public entity.

Answer: D

___ refers to collecting, storing, and analyzing customer data to develop and maintain two-way relations between the firm and key customers.

a.
Total quality management
b.
Warehousing management
c.
Customer relationship management
d.
Operations management

Answer: C

Which of the following strategies is employed by firms to overcome consumer ethnocentrism and the COO phenomenon?

a.
Offering lower quality products
b.
Charging lower prices
c.
Producing the good in a poor country where labor charges are the least
d.
Partnering with lesser-known companies abroad

Answer: B

Which of the following is true about global account management (GAM)?

a.
It sources different products and operations every time for its worldwide operations.
b.
It ensures the supplier speaks to the customer in one voice, reducing the possibility for miscommunication.
c.
It results in increasing costs and lower efficiencies.
d.
It results in customers dealing with a number of global account executives or teams.

Answer: B

Which of the following refers to a strategy in which the offering is placed similarly in the minds of buyers across an entire region or worldwide?

a.
Product differentiation strategy
b.
Micro-segmentation strategy
c.
Global positioning strategy
d.
Niche marketing strategy

Answer: C

A(n) _____ is a group of customers who share common characteristics across numerous national markets.

a.
primary group
b.
distribution channel
c.
T-group
d.
global market segment

Answer: D

Which of the following characteristics about the government buyer is true?

a.
Selling to governments can be highly adhocratic.
b.
Most governments have a system for opening government purchases that exceed a certain dollar value to international bids.
c.
Governments at the federal level are not involved in the purchase of goods and services.
d.
The nature of government procurement is the same worldwide.

Answer: B

The _____ stage of economic development is characterized by a thriving consumer and industrial economy with a substantial services sector.

a.
transitional
b.
mass consumption
c.
traditional
d.
take-off

Answer: B

Which of the following countries is in the drive to maturity stage of economic development?

a.
South Korea
b.
Brazil
c.
Vietnam
d.
China

Answer: A

Which of the following is a feature of the take-off stage of economic development?

a.
Countries become thriving consumer and industrial economies with a substantial services sector.
b.
Countries are characterized by subsistence activity in which output is consumed by producers rather than traded.
c.
Countries emphasize the production of high-technology products and development of a strong services sector.
d.
Producers specialize and begin to mass produce goods that can be exchanged
with trading partners worldwide.

Answer: D

When a country evolves beyond dependence on agriculture and begins to engage in simple manufacturing of value-added goods, it is said to be in the _____ stage of economic development.

a.
traditional
b.
take-off
c.
mass consumption
d.
transitional

Answer: D

Which stage of economic development is associated with subsistence farming and the practice of consumption of outputs by producers rather than trading them?

a.
Transitional stage
b.
Traditional society
c.
Mass consumption
d.
Take-off

Answer: B

Which of the following is true about the effects of culture on the global industrial buyer?

a.
In organizations with flat structures, the purchasing managers employ systematic approaches, with substantial consistency and transparency.
b.
Industrial buyers across the world have similar attitudes toward risk.
c.
In low uncertainty avoidance countries, marketers must work hard to convince purchasing managers to accept proposals from new vendors.
d.
High uncertainty avoidance cultures are more innovative and open to new approaches.

Answer: A

Which of the following refers to the expected functioning of a product relative to the cost to buy and use it?

a.
Cost-plus pricing
b.
Premium pricing
c.
Cost-performance
d.
Inventory profit

Answer: C

____ refers to demand for raw materials, parts, and other inputs that depends on demand for some other good.

a.
Derived demand
b.
Latent demand
c.
Effective demand
d.
Marginal demand

Answer: A

A(n) _____ is someone who maintains a network of links and personal contacts with those outside the immediate community and is willing to venture into other cultures.

a.
ethnocentric consumer
b.
intrapreneur
c.
provincial consumer
d.
cosmopolitan

Answer: D

_____ refers to a consumer's interest in, and openness to, acquiring goods from other countries.

a.
World mindedness
b.
Conspicuous consumption
c.
Narrowcasting
d.
Consumer ethnocentrism

Answer: A

Which of the following indicates consumer ethnocentrism?

a.
Serena purchases items only if they are approved by her sister.
b.
William buys only products that have the label "Made in U.S.A.," as he considers it unpatriotic to buy foreign goods.
c.
Kevin believes that the more he spends on purchasing things, the higher is his self-image in the society.
d.
Stacey buys only imported products as she believes they are superior in quality.

Answer: B

____ is the tendency to view domestically produced goods as superior to those produced in other countries.

a.
Conspicuous consumption
b.
Consumer ethnocentrism
c.
Narrowcasting
d.
World mindedness

Answer: B

Which of the following is true about the factors that influence buyer reactions to country of origin (COO)?

a.
COO stereotypes remain the same irrespective of the origin of the judge and the category of the product being judged.
b.
Consumers' opinions remain the same irrespective of the national origin of the firm and the location where its product is actually made.
c.
As the capacity of countries to perform well in specific industries improves, the COO phenomenon varies over time.
d.
Demographic factors have no influence on the tendency of consumers to discriminate against foreign products.

Answer: C