A plan that integrates the elements of the marketing mix to provide a good, service or idea to prospective buyers.
A) Social Program
B) Social Target
C) Marketing Target
D) Marketing Program
E) Value Project
Answer: D
A plan that integrates the elements of the marketing mix to provide a good, service or idea to prospective buyers.
A) Social Program
B) Social Target
C) Marketing Target
D) Marketing Program
E) Value Project