According to the textbook, which of the following statements is most accurate?
a) A small company always should organize by products, and a large organization should organize by regions.
b) There is no single approach to organizing a marketing unit that works well in all businesses.
c)Some organizations, by nature, have no specific internal structure.
d) Organizing by type of customer works best for companies with few groups of customers.
e) Using several bases for organizing leads to uncoordinated marketing management.
Answer: B