All marketing mix decisions must have two characteristics: ___________ and ___________.
a) consistency; flexibility
b) consistency; rigidity
c) formality; flexibility
d) variability; flexibility
e) formality; rigidity
Answer: A
All marketing mix decisions must have two characteristics: ___________ and ___________.
a) consistency; flexibility
b) consistency; rigidity
c) formality; flexibility
d) variability; flexibility
e) formality; rigidity