An organization should strive to satisfy the needs of the consumer while also trying to achieve the organization's goals. The previous statement reflects the primary focus of the ______________ era.

An organization should strive to satisfy the needs of the consumer while also trying to achieve the organization's goals. The previous statement reflects the primary focus of the ______________ era.



A) sales
B) production
C) marketing concept
D) societal marketing concept
E) consumerism






Answer: C


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