In a traditional organization, marketing decisions are likely to be
a) very decentralized.
b) centralized at the top levels of the organization.
c) made by frontline employees.
d) made by frontline managers.
e) made only by the CEO.
Answer: B
In a traditional organization, marketing decisions are likely to be
a) very decentralized.
b) centralized at the top levels of the organization.
c) made by frontline employees.
d) made by frontline managers.
e) made only by the CEO.
Answer: B