Many companies subscribe to being "green" because they feel that this is valued by the consumer. Yet, often in these same firms, office computers are left on 24 hours a day, office paper is not recycled, and employees are not encouraged to take public transportation to work. This example indicates it is not always easy for firms to act in accordance with the

Many companies subscribe to being "green" because they feel that this is valued by the consumer. Yet, often in these same firms, office computers are left on 24 hours a day, office paper is not recycled, and employees are not encouraged to take public transportation to work. This example indicates it is not always easy for firms to act in accordance with the

Many companies subscribe to being "green" because they feel that this is valued by the consumer. Yet, often in these same firms, office computers are left on 24 hours a day, office paper is not recycled, and employees are not encouraged to take public transportation to work. This example indicates it is not always easy for firms to act in accordance with the




Answer: marketing concept.


Learn More :