Marketing refers to
a. the production of products or services that will generate the highest return on investment.
b. the strategies used in the advertising and promotion of products and services.
c. the process of identifying target market segments for a product or service.
d. the activity involved in actually getting a product or service to ultimate consumers and organizational buyers.
e. the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large
Answer: E