The Boston Consulting Group's matrix is based on the
a) idea that a firm's market share and market attractiveness are the important factors for a marketing strategy.
b) assumption that a firm's actions have a profitable impact on marketing strategy.
c) business position and market attractiveness of the firm.
d) philosophy that a product's market growth rate and its market share are important determinants of its marketing strategy.
e) idea that a product's market growth rate and market attractiveness determine the marketing strategy.
Answer: D