The questions "Who are our customers?" and "What is our core competency?" are answered in the firm's
a) business plan.
b) strategic window.
c) mission statement.
d) market opportunity statement.
e) marketing plan.
Answer: C
The questions "Who are our customers?" and "What is our core competency?" are answered in the firm's
a) business plan.
b) strategic window.
c) mission statement.
d) market opportunity statement.
e) marketing plan.