Which of the following statements about stakeholders is most accurate?
a. Ultimately, the only relevant stakeholder is the ultimate consumer.
b. The organization, suppliers, shareholders, employees, and consumers are all stakeholders of an organization and all should benefit from the organization's marketing activities.
c. Employees can be stakeholders only if they own shares in their company.
d. Suppliers are the most important stakeholders because without them, products could never be produced.
e. The only way to be a stakeholder is to have a financial investment in an organization's product, service, or idea.
Answer: B