Newspaper readership has significantly declined in recent years. Not only are traditional newspapers losing subscribers, they are also losing advertisers. To combat these trends, many newspaper publishers now offer online versions of their printed newspapers. This is MOST LIKELY an example of
a. a reaction to a growing economy.
b. a trend that will soon reverse itself because most consumers want a printed newspaper to read during breakfast, on the bus to work, etc.
c. a technological environmental force that restricts the marketing opportunities of newspaper publishers.
d. a social environmental force as a result of changing consumer preferences for information delivered online.
e. a response to an increase in government regulation.
Answer: D