The societal marketing concept
a. is the moral principles and values that govern the actions and decisions of an organization.
b. is the idea that organizations are part of a larger society and are accountable to that society for their actions.
c. actively tries to understand customer needs and satisfying them while satisfying the firm's goals.
d. involves conducting business in a way that protects the natural environment while making economic progress.
e. is the view that an organization should satisfy the needs of consumers in a way that provides for society's well-being.
Answer: E