A live theatre performance tends to be an experience that is consumed at the point where it is purchased. This is an example of a(n) __________.
a. utility
b. product
c. value
d. service
e. idea
Answer: D
A live theatre performance tends to be an experience that is consumed at the point where it is purchased. This is an example of a(n) __________.
a. utility
b. product
c. value
d. service
e. idea