Robert could not buy his Principles of Marketing textbook this semester by the first day of class if the bookstore did not accept one of the four major credit cards. With his VISA credit card, he was able to obtain the book for his first marketing class. The credit card created ___________ utility for Robert.

Robert could not buy his Principles of Marketing textbook this semester by the first day of class if the bookstore did not accept one of the four major credit cards. With his VISA credit card, he was able to obtain the book for his first marketing class. The credit card created ___________ utility for Robert.



a. form
b. time
c. price
d. possession
e. place






Answer: D


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