ADM's seven largest facilities are powered by co-generation, which cuts electric use and purchases significantly. Co-generation is more environmentally-friendly than traditional power sources, producing less sulphur dioxide (SO2) and nitrogen oxide emissions. The Decatur, Illinois, co-generation facility burns a mixture of 10 percent used tires along with coal. Currently, the company's capacity allows it to burn about 11 million tires annually, more than the total discarded in Illinois each year. In terms of social responsibility, ADM is exhibiting:
A) profit responsibility.
B) mass marketing.
C) stakeholder responsibility.
D) product-related marketing.
E) societal responsibility.
Answer: E