Marketing MCQ Marketing Although research shows consumers are sensitive to ecological issues, they may NOT be willing to purchase a given product or service solely on the basis of its environmental claims because they:

Although research shows consumers are sensitive to ecological issues, they may NOT be willing to purchase a given product or service solely on the basis of its environmental claims because they:

Marketing

Although research shows consumers are sensitive to ecological issues, they may NOT be willing to purchase a given product or service solely on the basis of its environmental claims because they:

A) may not want to sacrifice convenience.
B) lack the knowledge to make informed decisions.
C) may not want to pay higher prices.
D) may be confused about which products are truly "environmentally safe" given that many marketers claim to produce "green products" even if they aren't.
E) believe all of the above to be true.

Answer: E

Marketing MCQ

Although research shows consumers are sensitive to ecological issues, they may NOT be willing to purchase a given product or service solely on the basis of its environmental claims because they:

Although research shows consumers are sensitive to ecological issues, they may NOT be willing to purchase a given product or service solely on the basis of its environmental claims because they:

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