An organic take-away restaurant has identified three distinct groups that might be interested in its offer: vegetarians, health-conscious individuals, and people identified as trendsetters who try out new products in the market before others. These three groups are examples of ________.

An organic take-away restaurant has identified three distinct groups that might be interested in its offer: vegetarians, health-conscious individuals, and people identified as trendsetters who try out new products in the market before others. These three groups are examples of ________. 




A. Market segments
B. Market demand
C. Focus groups
D. Suppliers
E. Intermediaries



Answer: A


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