If Nestlé decided to start selling "smoothies" (a thick beverage of fruit pureed in a blender with some combination of milk or yogurt, juice, and ice), an acquisition of an existing smoothie brand would be advantageous because

If Nestlé decided to start selling "smoothies" (a thick beverage of fruit pureed in a blender with some combination of milk or yogurt, juice, and ice), an acquisition of an existing smoothie brand would be advantageous because




A. It's fast entry mode to get into this new business
B. It's less costly than developing a new business from scratch
C. The brand is already known to customers
D. The necessary know-how of producing smoothies is very basic
E. Customers will be able to buy the products faster
F. a) and c)



Answer: E


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