Marketing MCQ
Marketing
Sony Pictures often featured the comments of film critic David Manning He raved about A Knight's Tale and he called The Animal a winner. Too bad Manning didn't exist. A couple of Sony Pictures execs invented the man and his blurbs in order to hype Sony movies. This example indicates that these executives assumed Sony only had a __________ responsibility to society.
Sony Pictures often featured the comments of film critic David Manning He raved about A Knight's Tale and he called The Animal a winner. Too bad Manning didn't exist. A couple of Sony Pictures execs invented the man and his blurbs in order to hype Sony movies. This example indicates that these executives assumed Sony only had a __________ responsibility to society.
Sony Pictures often featured the comments of film critic David Manning He raved about A Knight's Tale and he called The Animal a winner. Too bad Manning didn't exist. A couple of Sony Pictures execs invented the man and his blurbs in order to hype Sony movies. This example indicates that these executives assumed Sony only had a __________ responsibility to society.
A) profit
B) legal
C) ethical
D) societal
E) stakeholder
Answer: A
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