The fact that customers have to pay their hotel stay in advance before living the actual experience, is a typical example of a service marketing characteristics called :

The fact that customers have to pay their hotel stay in advance before living the actual experience, is a typical example of a service marketing characteristics called : 




A. Intangibility
B. Variability
C. Inseparability
D. Perishability
E. None of the above



Answer: A


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