The manufacturer of baby safety products has the following mission "Products that protect our most valuable resource—our children." One of its products is a small cap that fits over sharp edges to prevent injury. The caps are made almost entirely of recycled plastic. For each package of protective caps sold, the company donates 5 percent of its profits to the Centre for the Rehabilitation of Head Injuries. The company is demonstrating
A) green marketing.
B) cause-related marketing.
C) societal responsibility.
D) its corporate culture.
E) all of the above
Answer: E