"There is one and only one social responsibility of business-to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engaged in open and free competition without deception or fraud." This quote is most closely associated with:

"There is one and only one social responsibility of business-to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engaged in open and free competition without deception or fraud." This quote is most closely associated with:




A) cause-related marketing.
B) profit responsibility.
C) caveat emptor.
D) market aggregation.
E) Stakeholder responsibility.



Answer: B


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