What entry mode has Starbucks used to enter the coffee capsule market when developing the new capsule brand Verismo?

What entry mode has Starbucks used to enter the coffee capsule market when developing the new capsule brand Verismo?

What entry mode has Starbucks used to enter the coffee capsule market when developing the new capsule brand Verismo?




A. Market Development
B. Internal Venture
C. Strategic Alliance
D. Acquisition
E. Product Development



Answer: B


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