Which of the following would NOT be taken into account by a company using an ethnocentric approach to pricing decisions?

Which of the following would NOT be taken into account by a company using an ethnocentric approach to pricing decisions?




A) the possibility of implementing a penetration strategy
B) profitable price points that could be tied to local sourcing as opposed to home-country sourcing
C) integration of price with other marketing mix elements
D) factors unique to individual country markets
E) none of the above would be taken into account by a company using ethnocentric pricing



Answer: E


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