Why does McDonald's Switzerland communicate the PRIME Burger's with the add-on "by René Schudel"?
A. To promote the popularity of the Chef outside of television shows
B. Customers know and trust the name René Schudel of being good quality
C. Customers perceive René Schudel as a Swiss brand, which underlines McDonald's local strategy
D. In order to diversify their business in TV shows where Rene Schudel appears
E. b) and c)
Answer: E