The first channel alternative for manufacturers is to market directly to buyers via the Internet.
Answer: TRUE
Learn More :
International Marketing Chapter 12
- JCPenney's North American stores carry virtually no extra inventory of house-brand shirts. When a shirt is sold, scanner data is directly transmitted to Hong Kong. The private-label supplier TAL Apparel Ltd. in Hong Kong replenishes the stock based on usage, sometimes shipping shirts by air. These logistics have all but one of the following advantages:
- Which global retailer has reconfigured its supply chain and now permits a Taiwanese supplier to ship clothing from the point of manufacture directly to retail stores?
- Which of the following transportation modes offers the most flexible routing and scheduling:
- Which of the following transportation modes ranks lowest in capability?
- Inventory management is:
- A freighter loaded with 40-foot shipping containers leaves a port in Europe and sails to New York, where the containers are transferred to railroad cars and transported to the West coast. At the port of San Francisco, the containers are loaded onto another freighter bound for Japan. The term that best describes this situation is:
- A French winery packs its wine in a 40-foot container that is trucked to a port and then loaded onto an ocean-going vessel. This is an example of:
- When a company uses intermodal or multimodal transportation it is:
- "Containerization" refers to a company's:
- If a commodity raw material comes from Africa, gets refined in Asia, then shipped to South America for finishing, and finally transported to the Middle East and then sold around the world — represents a similar process used for products marketed by:
- Order processing, warehousing, and inventory management are all functions pertaining to:
- Physical distribution and logistics are concerned with all but one the following.
- When single brand-retailers such as Benetton, Nike, Pizza Hut, Reebok, and Subway first entered Indian retail market they were required to use:
- When Wal-Mart Stores first expanded into Mexico, management established a joint venture with the country's largest retailer. Judging by the approach Wal-Mart used, management must have viewed Mexico as:
- Which of the following correctly characterizes the retailing strategy of Benetton, IKEA, and Gap?
- When British entrepreneur Richard Branson established the first Virgin Megastore in Japan, he established a joint venture with the Marui retailing chain. Judging by the approach Branson used, he and his management team must have viewed Japan as:
- When British entrepreneur Richard Branson established the first Virgin Megastore in France, he invested a great deal of money to develop a retail space on the famous Champs-Elysées. Judging by the approach Branson used, he and his management team must have viewed France as:
- Which approach to retail expansion is most appropriate when targeting a country that management considers both culturally close and easy to enter?
- Which approach to global retail expansion involves "greenfield" investment using a company's own financial resources to build a new store from the ground up?
- Which of the following categories best describes the approach of Britain's Marks & Spencer to global retailing?
- Which of the following correctly characterizes the retailing strategy shared by Toys "R" Us and Virgin Megastores?
- Which European retailer proved unsuccessful in its cross-border initiatives on New York's fashionable Fifth Avenue?
- Which of the following does NOT qualify as a "category killer?"
- By definition, ________ feature a narrow but deep merchandise mix and high levels of service.
- Which of the following is the largest retailer in the world in terms of annual sales?