A market segment would have a collection of prospective buyers that are:
A) ready to buy
B) showing unfilled needs
C) demographically challenged
D) relatively heterogeneous
E) relatively homogeneous
Answer: E
A market segment would have a collection of prospective buyers that are:
A) ready to buy
B) showing unfilled needs
C) demographically challenged
D) relatively heterogeneous
E) relatively homogeneous