Marketing MCQ Marketing AMF wants to build a state-of-the-art bowling alley in Canada. Marketing research shows that Canadians who live in British Columbia, Alberta, Saskatchewan and Manitoba enjoy bowling. Eastern Canadians do not like to bowl. This would be an important __________ segmentation variable for AMF.

AMF wants to build a state-of-the-art bowling alley in Canada. Marketing research shows that Canadians who live in British Columbia, Alberta, Saskatchewan and Manitoba enjoy bowling. Eastern Canadians do not like to bowl. This would be an important __________ segmentation variable for AMF.

Marketing

AMF wants to build a state-of-the-art bowling alley in Canada. Marketing research shows that Canadians who live in British Columbia, Alberta, Saskatchewan and Manitoba enjoy bowling. Eastern Canadians do not like to bowl. This would be an important __________ segmentation variable for AMF.

A) lifestyle
B) geodemographic
C) geographic
D) demographic
E) psychographic

Answer: C

Marketing MCQ

AMF wants to build a state-of-the-art bowling alley in Canada. Marketing research shows that Canadians who live in British Columbia, Alberta, Saskatchewan and Manitoba enjoy bowling. Eastern Canadians do not like to bowl. This would be an important __________ segmentation variable for AMF.

AMF wants to build a state-of-the-art bowling alley in Canada. Marketing research shows that Canadians who live in British Columbia, Alberta, Saskatchewan and Manitoba enjoy bowling. Eastern Canadians do not like to bowl. This would be an important __________ segmentation variable for AMF.

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