As Steve is shopping for groceries, he notices a product on the shelf and remembers that he is about to run out of it at home. In terms of the consumer buying decision process, Steve just experienced

As Steve is shopping for groceries, he notices a product on the shelf and remembers that he is about to run out of it at home. In terms of the consumer buying decision process, Steve just experienced




a. problem recognition.
b. high involvement.
c. post-purchase evaluation.
d. information search.
e. evaluation of alternatives.




Answer: A


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